Wednesday, January 11, 2012

$100,000

One hundred grand. That's how much I've made on Amazon in the last three weeks.

This is just for my self-pubbed Kindle titles. It doesn't include Shaken and Stirred, which were published by Amazon's imprints. It doesn't include any of my legacy sales, print or ebook. It doesn't include audiobook sales. It doesn't include sales from other platforms.

This is from my self-pubbed books. The ones the Big 6 rejected.

Currently, my novel The List is #71 on the Top 100. It's been in the Top 100 for 66 days. It's the same one all those publishers rejected.

I am soooo glad I had so many books rejected.

Here's a screen shot of a portion of what I've sold since January 1.


This is missing 15 of my titles (some were cut off, some are on my co-writers' KDP accounts). It also doesn't show over 1500 sales I've had in Kindle foreign markets.

So far in January I'm averaging well over $3500 a day.

I'm having a very hard time wrapping my head around these numbers.

I'm also having a hard time trying to figure out what this means for the future. But I'll give it a shot.

In January of 2010 I made $2300 for the month on Kindle.

In January of 2011 I made $34,000.

Let's pretend that The List wasn't in the Top 100 right now and has only sold 1800 copies this month, comparable to Shot of Tequila. I'd still be selling 800 ebooks a day, making over $1600.

That means I'd make about $50,000 in January, just in US sales. Which means my income has increased by about 30% overall. I'm not sure this will last throughout the year, but it seems reasonable.

What intrigues me is the UK market. I may sell over 1000 copies of a single title in the UK this month. I price my novels at 1.49 pounds, which means I make $1.60 per sale. So I'm going to earn more in the UK this January than I earned in the US in 2010.

Remember back in April of 2009 when I first self-published on Kindle? I was giddy to have made $1450 in a month in the US on all of my ebooks combined. Now I can make $1600 in a month in the UK on a single title.

Amazon is continuing to introduce Kindles to more and more countries. The global market is happening. I can't see a limit. I can't see a ceiling.

This is no longer a question of choosing between accepting 17.5% royalties from a legacy publisher or doing it yourself. This has now become the best way in the history of mankind for a writer to earn money. It may be one of the greatest ways to ever make money, period.

We can directly and instantly reach hundreds of millions of consumers in a global marketplace. We can set the list price, and we get to keep the majority of that list price. Readers can buy our work instantly on devices that they love. They don't have to go to the store, the store is in their hands. Once a book is written and formatted it can sell unlimited copies, forever, without any costs to the writer other than the initial time investment and monetary investment (formatting, editing, cover.)

No other industry allows this. There are always continuing production costs and shipping costs. There are always middlemen who take cuts. There is always a limit to distribution. There are always times when something is sold out or unavailable.

Not anymore.

Imagine having instant access to every person's checking account in the world, and stealing one dollar.

Now imagine them willingly giving you that dollar.

We're not there yet. But I've been following the ebook revolution for three years, and I never could have predicted this would get so big so fast. I've consistently been surprised by numbers and sales, and have lost count of the times I've said, "This is unreal."

But it isn't unreal. It's very real. I know, because I just pinched myself to make sure I wasn't dreaming. For the fifth time today.

184 comments:

Unknown said...

Bravo, sir. You deserve the success and it's brilliant for us aspiring writers to see self-pubbing working so well!

Scott Marlowe said...

Congrats, Joe. That's a lot of change. $3500/day... $1.3 million for the year. Wow. Amazing.

Greg said...

I love hard data, and this only further convinces me that my change of mind on self publishing (as far as eBook go) was the right choice.

Ellen Britt, PA, Ed.D. said...

This is absolutely fantastic Joe! Congratulations sir...you are an inspiration and a model for all of us to follow.

Anonymous said...
This comment has been removed by the author.
35jupe said...

I cannot wait to self-pub my first book. It's soon, it's happening this year ... and I agree. Never in modern history have the doors been so blown open. (True for musicians and artists too.)

Thank you, thank you.

AstroNerdBoy said...

Congrats on the sales. Reading the blog here, I am encouraged to get off my lazy keester and get writing. Can't sell what isn't written. Heck, even if I only did $50K in an entire year, I'd be pretty happy.

Rob Blackwell said...

I honestly used to feel badly for people who self-published. It never remotely occurred to me I would do so myself.

But four months after publishing my own book, it's sold more than 1000 copies.

That's nothing compared with your numbers, Joe, but it's a start and I'm thrilled with it.

Let's face it: no one was seeing the book when it sat on my computer gathering (virtual) dust. Now it's out there, and people are reading it.

Like I said, I used to feel badly for people who self-published. Now I just think they're smart people.

Thanks for leading the revolution, Joe!

Ingpark said...

I'm also very happy for you. And it is encouraging news for those of us who started much later. I'm trying hard to believe that something better is also in store for me.
My experience has been that I get good initial sales and then these flatten out, getting a tad smaller month by month. I am following your advice of increasing the offerings, but it takes a long time to write a novel. Sigh!

Still, keep the encouragement coming! We need it.

William said...

Amazing numbers. Congratulations Joe. Your "Newbies Guide" inspired me last year to self-publish (even though it took me until Dec to actualy publish my first book).

I've read four of your books (Origin and Endurance being my favorites so far) and I have to say your success is well deserved. Thank you for putting so much information out in public, it is inspiring.

Kel Brown said...

Thanks for putting your numbers up. Most wouldn't.

Janice Lane Palko said...

Congratulations, Joe!

As I see it now, all those letters I received saying, "while we loved your manuscript, it doesn't fit with the type of books we represent" are the best things that have ever happened to my career. I can't believe I'm typing this, but Thank God I was rejected by traditional publishers!

Unknown said...

Amazing. Hell, I'd be happy just to have your refunded numbers.

a said...

"No other industry allows this. There are always continuing production costs and shipping costs. There are always middlemen who take cuts..." The rest of the paragraph is perfectly true, but remember, Amazon, as a platform, is a middleman/distributor.

Congratulations on your success! You're deserving of every bit of it.

Maddy said...

Congratulations to you. I'm going to pass this good news on to a few of my pals - inspirational.

liljerk said...

This is absolutely amazing. Congratulations are in order; you should feel very proud.

S Alini said...

Nice going, Joe. Very inspiring. This kind of news keeps us going. The future looks bright.

San
SuperBurger
alinibooks.blogspot.com

Sara Rosett said...

So happy for you! Thanks for sharing your actual numbers, too.

H C Pucket said...

Joe, you know what would be the ultimate revenge? You make enough money to buy a legacy publisher!

I know it wouldn't make financial sense(given this trend that you've documented over these years), but just for kicks. It would be great if you have enough money to do that for kicks.

Lady at the Club

Sarra Cannon said...

Amazing. I'm completely in awe. Thank you so much for sharing your numbers and letting us know what's possible if we keep pushing forward. I went from making almost no income in 2010 to making over $50,000 in 2011 from self-publishing. Modest numbers compared to yours, but it's a beginning. And I plan to keep going up. You are an inspiration to me.

Sarra Cannon

Unknown said...

Writing good books is the beginning. Without that, the checking accounts would close after a while. Congrat's! Keep it up!

Christina Garner said...

Congratulations!

I just read a great blog post about how the Chicago Tribune is now reviewing self-published books. As the saying goes, money talks... Success like yours is helping to lift the stigma. Thanks for sharing!

Unknown said...

I love it! I wish all us independent authors the same success!

Brian January
http://amzn.com/B005WM0HN6
http://amzn.com/B006QCZF3S

Jim Kukral said...

Congrats. What's funny about all this is all the naysayers. I posted about your success on my blog and all I keep hearing is "yeah Jim, but he had this, and this, and this."

They are all missing the point. The point is that anyone now has the chance to do this. Not that you are guaranteed success just like Joe. Now you have a chance to do it.

The excuses are gone of "well, the way traditional publishing works is stopping me from being successful". No, now it's on you, and a little luck.

http://www.nopublisherneeded.com/100k-in-digital-book-profits-in-3-weeks/

Ruth Harris said...

two words: Absolutely Mindblowing! :-)

Christopher Hudson said...

Good on ya, Joe ... beats the hell out the 22.73 I made from Amazon last quater.

Gretchen Galway said...

There was an ad for the California lottery years ago. POV: guy walking in a daze through the grocery store thinking, "I could, like, totally buy all this cheese."

Except in your case it's beer.

How's that going, by the way? Do you have a video entourage documenting your progress a-la Supersize Me?

Paula Millhouse said...

Sweet, Joe.
Thanks for sharing the Print Screen.
This is incredibly exciting.

Deep River said...

Some thoughts regarding your question about sales forecasts:

It's very difficult to forecast future sales and growth at present because of the number of variables and volatility of certain variables.

Your supposition that much of the sales growth is due to growth in ereader sales is probably correct.

At some point the market for ereaders will reach a saturation level. Look at the sales of personal computers over the past three decades or the growth in Facebook accounts for parallels.

Once market saturation is reached, the rate of purchases of new titles by existing owners will be much more important than sales of ebooks to new owners.

Sales of ebooks aren't competitively exclusive, such as Coca-Cola vs Pepsi, but they are marginally competitive: a buyer is more likely to buy more of a familiar brand (author or genre) than an unfamiliar brand.

Sales ranking and reviews will become less important relative to the spread of social media usage.

Sales rankings will be less of a decision making tool than awareness spread through background tools of social media. By "background tool" I mean social media applications that automatically share ebook purchase information among the purchaser's network without active intervention. Such tools bypass most of the rank and search tools on vendor websites.

There is a saturation level for reviews above which additional reviews add little to decision making. Average review will be more important (how many reviews does anyone read beyond 10? 20? 50?).

The point to all this is that after producing a marketable product, marketing itself becomes a critical component of success.

If spread of awareness through social media supersedes vendor website searches, a robust social media presence becomes critical.

As you've said, cover design and blurb are important. Along with average review, these become sales "clinchers" for recommendations passed through social media.

At this point tracking recommendations through social media may provide a reliable basis for forecasting future sales.

And success of failure truly rest with the author.

David Wisehart said...

Congrats, Joe!

It's great to see all your hard work and dedication paying off in a big way.

I've just had my best three weeks ever. My January 2012 is starting to look like your January 2010. :)

Thanks for paying it forward.

David

Chris Bardell said...
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L. D. Nash said...

Congrats Joe, that is wonderful news. Perhaps you can pop over to my blog post today and leave a comment about your success as it pertains to my post.

http://southernduchess.blogspot.com

My readers would enjoy your good news as well.

~Dawn

Chris Bardell said...

Joe, you're correct that the UK ebook market is burgeoning at the mo. For the first time, it has become a mainstream media topic over here - mainly in the last 6 months or so. Noticeable increase in the amount of Kindles habitually seen.

I'm guessing we're 18-24mths behind the US in terms of Kindle penetration into the market place & into general culture.

Gary Ponzo said...

Congrats, Joe. We're all rooting for you. You're the hot new restaurant who just opened up next door and we're glad to seat your overflow.

Cyn Bagley said...

Very glad to see your success. It makes me hopeful for my own. ;-)
Keep up the good work.

Cyn

SBJones said...

I need to get back to writing instead of doing math. I hope you have a good financial adviser because you are going to break a million dollars this year.

Larry Kollar said...

Big congrats! I'd be too giddy to function making a tenth of that from writing.

Quick question: are you Amazon-exclusive? If not, how are you doing with the other stores, percentage wise? I'm seeing some early evidence that Amazon is the only outlet that matters to indies, but I don't have enough data to make a statement either way.

Stephen Knight said...

That SO beats the stuffing out of my $15K for all of 2011!

Hiroko said...

Self-publishing really is the "Job" of Opportunity, and it really is crazy how badly it was seen originally and how it has since skyrocketed.

VERY well done on your sales, sir. They're inspiring.

CB said...

I was just thinking this morning, I wish Joe would tell us his earnings compared to the previous years. It's absolutely ridiculous. Go get yourself some Dogfish Head beer.

Gerard de Marigny said...

You deserve it, brutha!!!

God Bless and hey, I'm still picking up the tab when you visit me here in Vegas!

c",)
g

Mark Terry said...

I'm starting to buy completely into your arguments. I know. Hard to believe. Well, probably not completely. I'm a gotta-happen-to-me-too kind of believer here, but my sales have jumped in the last couple months. November was over $500, December was over $1500. Don't know if it will continue this month, although I'm already quite close tot he $500 figure. And in 2012 I will be publishing a couple more novels, so it's possible that I might get in the way of a lightning strike myself with a little luck.

Todd Trumpet said...

Wait a minute, wait a minute - all these "frothy" sales numbers the same month you're on an all-beer diet?

I'm just sayin'...

Todd
www.ToddTrumpet.com

Darlene Underdahl said...

I’m flawed enough to be jealous.

I’m also nice enough to know you deserve this!

www.VermillionRoadPress.com

Johnny B. Truant said...

Joe, I write a very popular business and personal development (or whatever it is) blog. I have things I need to be doing. Your blog is totally fucking me up because thanks to posts like this, I keep spending more and more time writing fiction instead of doing my "real work." I can't take any more bliss in my life. This is an outrage.

David Gaughran said...

Huge congratulations, Joe. Stunning rate of sales which proves one of your theories: that you can never satisfy the market for your work, there is always more demand out there, if you can reach it.

I think you should celebrate by drinking beer all day!

A.G. Claymore said...

Congrats Joe.
I know you put in a lot of years before getting that first break with Hyperion. Now you've carved out a niche that none of us would have imagined when you wrote about Amazon's newfangled short story platform back in 04.

I'll have some beer to celebrate on your behalf.

O.K. fine, I'm going to spend the afternoon drinking in my basement. At least now I can say I have a reason...

Summer said...

Congratulations Joe!

You are truly an inspiration for many of us.

I wish you nothing but the best and continued success. ;-)

Summer

J. R. Tomlin said...

WOW! Ok, now that I have that out of my system...

That is just crazy income growth. There are days that I still can't wrap my head around the fact that last month I made more than a lot of authors make in total on any novel they sell to a big publisher. They don't begin to compare with yours, but still... I'm not complaining.

You answer an important question in proving your thesis that novels can keep on selling as well. I must admit I've been a bit skeptical on that, but it looks like you may be right.

Yesenia said...

Congratulations. Your post is very inspiring for us newbies. It's a great time to be a writer.

Trickaduu said...

Mighty numbers. No wonder you're on a 30 day booze diet!

Kelly Robinson said...

"I'm having a very hard time wrapping my head around these numbers."

That's because you haven't had any food. :-)

Sean McCartney said...

Congrats on getting into the millionaires club. I agree with Robert I'd like your refund numbers.

@Christopher I am praying for a check worth $22,73. I make so little it costs them more to cut the check.

I am holding out hope that more kids will get ereaders and take a chance on my books. HEY KIDS!! IT's NOT A BAD READ!! :)

Sean

Rob Gregory Browne said...

You have got to be fucking kidding me.

William Ockham said...

$2.99 of that came from me for "The List" (I also picked up Draculas for free, but haven't read it yet). It wasn't a great book, but it was a good book. Also, it was worth the price just for the line about the Louisiana Purchase. I am fascinated by the way Amazon's recommendation system works. Your stuff shows up all the time now and it never did before. I'm much more likely to buy something of yours again than I would have been in the pre-digital world. I forget authors' names all the time. But Amazon doesn't. This is a win for me, you and Amazon.

Congrats and keeping pumping out the stories.

Q. Kelly said...

Many congrats, Joe. I have learned a lot from your blog posts.

I have a much more humble success story if anyone cares to read it.

Link is here: http://www.qkellybooks.com/2012/01/indie-update-2.html

JA Konrath said...

You have got to be fucking kidding me.

I know. Who would figured, huh?

Well, I mean except for me. I kinda figured. :)

Unknown said...

You are completely amazing.

Sean Patrick Reardon said...

Well done, Joe. And appreciate you sharing the $'s and insight.

Kiana Davenport said...

Congratulations, Joe! Mindblowing, and You deserve it. Maybe we should all drink more beer.

Elena DeRosa said...

Congrats!!! Very encouraging and eye-opening...I'm off to write my $1.99 novel since I can't bear to bring the price down on my $4.99 one ;)

Sally Clements said...

WOOHOO!!!!!

Unknown said...

Congratulations, from one who would like to have something published while making some retirement money...al-in one--before they shovel the dirt on top of my coffin.
May I ask a question?
How many words, do your stories approximately contain?
Congrats, again on your successes.
Write2create@bellsouth.net

Unknown said...
This comment has been removed by the author.
Unknown said...

You Go, Joe!!!

Congrats!!!

I also hit the Amazon Top 100 and B&N Top 100 in December and made over $14,000 for the month...so I'm not even close to your level but also seeing exponential growth!!! (I had been making around $3,000 per month.)

But ever since I began my "Ridin' The Free-way Experiment", where I put the book that started it all for me as Free on Kindle and used "the first one is on me", then followed that up with a Boxed Set of 6 books for $2.99, I've really gained momentum!

I've sold over 6500 Boxed Sets just in the last three weeks!!! And had over 80,000 downloads of the Free title plus 45,000 sales of my backlist, just since September!

How superfab fun is all this?!

Cheers to you! And thank you for inspiring me to go the Indie Epub Route!!!

It sooo works!!!

bertcarson said...

I know you can remember at some point having someone inspire you to keep on keeping on - you're that point for me.
Thank you,
Bert

R.E. McDermott said...

Joe. Well-deserved based on karma alone, to say nothing of your prodigious talent.

Kiana Davenport said...

PS...JOE, I know you're posting your earnings to celebrate and to encourage us. Which is wildly generous! But what about the IRS ?

I hear they now have a covert section called the Blog Police that snoops around on postings.

Is anyone familiar with this?

T.J. Dotson said...

Thanks for your encouragement Joe. I'm approaching what looks like my first 1000 month. I made$700 last month. This is from publishing short stories alone....

Merrill Heath said...

Congrats, Joe. Your sales are amazing!

You know, about ten years ago my wife was heavy into selling used books on ebay. She spent a lot of time buying used books at thrift stores, creating auctions for those books, preparing shipments, and running back and forth to the post office and UPS.

I told her that we needed to find something we could post once and be done with it. We talked about selling recipes or other items that she could email to her buyers and save all that time and effort for shipping and handling.

Well, today ebooks fit that model. Of course it takes a while to write and publish an ebook but once you're done, that's it. Multiple sales from a single posting with no time and effort on shipping and handling.

I wish I'd started writing ebooks ten years ago.

Merrill Heath

Ty Hutchinson said...

Holy shit! Congratulations. All that hard work is paying off.

Kay Bratt said...

Congrats, Joe. Like I've said before, I've been following you since I self-published back a few year ago.

It just keeps getting better. And for me, a small fry, to sell over 5,000 books in the last two weeks is freaking amazing, compared to when I first started in 2008, it took me a year to reach 5k.

Though I can attribute that huge sales spike to going KDP Select and a 2-day Free promo the day after Christmas that netted 30,000 free downloads and kicked me up in the paid rankings to #24 in all Paid Kindle Books and stayed in the Top 100 for almost a week. Cheating? Maybe. But hey---whatever it takes!

lacycameywrites.com said...

I am so happy for you! thanks so much for sharing :).

David L. Shutter said...

Get some Joe. Get some.

Jessica L Buike (AuthorJess and Operation Relax) said...

Great post! I linked to it in my blog today: http://authorjess.blogspot.com/2012/01/whats-up-wednesday-giveaways-book.html

If only I could find a way to be that successful!

A.P. Fuchs said...

That is crazy amazing success, Joe.

Congrats.

Unknown said...

Why I wouldn't want to call myself your number #1 fan (it smacks too much in the face of Annie Wilkes, the chunky ex-nurse/killer in Stephen King's Misery), I do have every book you've put out (and I desperately want to see a sequel to Endurance now that you've ended the reign of Jack Daniels).

If anyone deserves this success, it's you. You write highly entertaining novels with witty characters and you love to dig into the dark heart of man. You're the hetero version of Truman Capote.

America is a dark country and you just get it. Your characters are human and even when they are a bit dry or over the top, that doesn't make them any less American or real for the matter.

Congratulations and even though luck is always a factor, rejoice, celebrate and don't ever let anyone tell you any different. You might not "deserve" it but it is yours to have and that makes all the difference.

Good luck with your lager diet and have an extra one to celebrate! ;-)

Kristie Leigh Maguire - Indie Author said...

Color me GREEN for ENVY! Color me PROUD for YOU and Indie Authors! WTG!!!!!!!!!!!!

Star Publish News said...

How did you originally get people attracted to your books? What marketing magic did you use? I'd love to duplicate it!
Janet Elaine Smith, multi-genre author

fannyfae said...

Bravo, Joe! You have been such an inspiration for me and never moreso than now! Thank you for showing the rest of us what is possible in independent publishing!

Marta Szemik said...

That's amazing, mind-blowing and encouraging.

While I can only see those numbers for me when I sleep (and I don't even dare dream that high) I am very happy for you!

Well Deserved and Congratulations!

Admin said...

If my dumb ass doesn't start writing fiction...

I'm also having a killer 3 weeks, but what you make in a day, I'll be lucky to make this month. You're making 30 times what I'm making Joe!

I'm torn between writing fiction and ramping up my AimforAwesome (.com) living in Hawaii site. A friend just sold his site for $200K. I'm not a great fiction writer, but I'm pretty good at writing articles about Hawaii.

Choices, choices Joe...

I do hope these increases at Amazon hold...

Selena Kitt said...

That was me last xmas too! I was making that much on BN last year for months after xmas.

It slows down... but I imagine it will help being pubbed with Thomas and Mercer and getting that Amazon push. You may never plateau at a lower rate. Which would rock!

But that xmas rush is such a huge push. And the ability to go "Free" for 5 days seems to be a big plus on Amazon for boosting sales/rankings.

Elle Lothlorien said...

Congrats, Joe, and thanks for blazing the trail for the rest of us. :-)

Samantha Clark said...

That's fantastic, Joe. I've been following your blog since before you started self-publishing your books and the journey -- not to mention your good sense -- has been awesome to read about. Thanks for sharing.

Carl said...

Holy cow, congratulations! You can buy a lot of beer for $100k!

SweetMarie83 said...

Wow, this is mind-blowing! Congrats! I just published my first self-pub book last week and this is so inspiring. I think this is so far beyond what any author would ever think of in their wildest dreams. Incredible!

Carey Conley said...

Joe;

I'm finishing my first book now and getting it prepared to go live ASAP. But I'm also a voice over specialist, whose done several audio books for others, and obviously, I'm planning to do my own. What's your advice on leveraging our audio books? I haven't seen too much here about that, but I'd love to see/hear more!

Anonymous said...

Who knew when we started corresponding about self-publishing in April 2009 that it would lead to this less than years later? At the time I'm sure we both thought it would just be a nice way to supplement traditional publishing income. Way to go!

Shadonna Richards (USA Today Bestselling Author) said...

Wow!!! Congratulations, Joe! It's so well deserved. Wishing you and everyone here continued success.

Andrea Lipomi said...

This is why I look forward to every new post. Congratulations to everyone experiencing the euphoria of success in the new year! :)

Even my massage how-to e-book sales are exceeding my expectations on all platforms (especially Kindle) this month.

@D.D. Scott - Please excuse my ignorance, but when you say you made Book #1 free on Amazon, was it through KDP Select, or is there another way?

Many thanks to Joe - and every affirmation from the comments section - for the inspiration!

Andrea

ConfidentMassage.com

Trance St. Croix said...

Congrats, but your post made me feel like a total loser. I didn't write a thing all day and for the first time in years I'm thinking about throwing in the towel.

JA Konrath said...

Congrats, but your post made me feel like a total loser. I didn't write a thing all day and for the first time in years I'm thinking about throwing in the towel.

Then you should. Life is too short to be unhappy.

Or you can keep writing, keep improving your craft, keep self-pubbing until you get lucky. If you know anything about me, you know it took 21 years of struggle before I reached this point. I got over 500 rejections, wrote over a million words, and pretty much worked harder than anyone in the history of the publishing business. That isn't a boast. It's a fact.

If you don't want to put in the same effort, don't. No one is holding a gun to your head. If one guy's success story is enough to make you throw in the towel, you probably don't have what it takes.

But if my words make you angry, and make you want to prove me wrong, then maybe you do have what it takes. If so, I bet I'll see you on the bestseller lists someday.

bettye griffin said...

Congratulations, and continued success!

Jude Hardin said...

Congrats, Joe!

Does it feel like "found" money, since some of those novels were trunked for years? I think it would for me. I was looking through some old files earlier, some unfinished stories, and started thinking hmm, maybe I could make something out of that...

Kathy Lynn Hall said...

THANK YOU for sharing and a big congratulations. Unlike the guy who feels like a loser, I can only see the possibilities. You were a pioneer and it paid off. Yippee!

Anne Marie Novark said...

Congratulations, Joe!!!

That figure is mind-boggling. I remember last year, when you said you made $22k in one month and you and your wife looked at each other and couldn't believe it.

Thanks for sharing. You deserve it all!!!

Dr. Debra Holland said...

Amazing, Joe! Thanks for beating the drum for self-publishing. Here's to greater success for us all in 2012!

T. Roger Thomas said...

Congratulations to you

Blue Tyson said...

Plus readers can now find more books to read for much less money than before. Particularly great for the Southern Hemisphere anglosphere.

Where in Australia before xmas Hachette raised their prices 65% and Macmillan 90%. (and no, those are not typos).

So you and others are likely to be snagging an ever increasing share of oz money, too, given this treatment - and lots of people talking about buying Kindles, supermarket chains having them on sale, etc.

Linda Gruchy said...

Wow, this is insppiring and I'd be happy with a fraction of your success. I have just published my first crime novel and an anthology on Kindle, and I have a "Virtual Book launch" this weekend when my anohthology "Wargeld & other Stories" should be free to download. They're already free to borrow for US Amazon Prime members. Please do drop by, especially on the US Amazon site as I don't have many US customers as yet.

I'm trying to get my head round the marketing at the moment, and it's all very new and scary to me, so posts like this are so inspiring. Thank you.

Linda Gruchy

Phil Hall said...

If only I had a fraction of the market presence you do, Joe, I would be raking in a few bucks too. I would love, love, love it if you would blog, extensively, about how you're marketing yourself. That's the big question I, and others, have. Your success shows you know the formula. But I don't recall you talking about it in real depth. Would you be so kind?

(Self-serving note: my book is available on Kindle and Nook. Details on my blog. Thanks.)

David Gaughran said...

Joe,

I think you have made a little more than $100k. It's $1.70 a borrow for December (295,000 borrows total).

http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1647593&highlight=

And the pot for Jan is up to $700k

JA Konrath said...

@David - Cool. That's another $12k for December,

David Gaughran said...

That should keep you in beer for January.

Anonymous said...

Wow! Your success has made my day! :-)

Artemis Hunt said...

Congrats, Joe! More money to buy beer!

kathie said...

Congratulations, Joe. What a tremendous way to start the new year. All your sharing of experience and knowledge has come back to you doubly so. Enjoy! Good deeds do go rewarded.

Robert Burton Robinson said...

Amazing, Joe! Congratulations!

I had a great first half of the year, but then sales fell off--mostly because I didn't have time to promote and I was slow getting my next book out: GINGER DEAD HOUSE.

But I still made over $21,000 in 2011, so I'm not complaining. And I think this year will be much better.

king scoop said...

Wow, Joe that is an insane amount of money. You worked hard and deserve every cent you make and more. You not only entertain us but you educate us which is very generous on your part.
Thank you and I hope you do 200,000 in february.

Nancy OHara said...

You are an inspiration as I step foot on this path.

Author David Brown said...

Joe, proud of you, man! Keep rockin' like you do and posting it too! Kudos and thanks!

Rick Schworer said...

Very inspirational, Joe.

Thanks for showing the increase you've had over the last few years. I've made more in the first twelve days of this year than I did all of last year, so I can relate!

If things stay this way I'll be able to quit my job or pay off some serious debt writing and working a full time desk job.

Why did I spend $50,000 for college when all I need is a laptop?

My return rate is 9%. Is that bad?

Writer TS said...

Congratulations. This is a huge encouragement for me to sit down, and start writing some of the stories I have running through my head.

Michael said...

I look at that income ($3,500/day) and think about how many friends and family members I could help. I would be making more money than I could spend!

A MoneyMaker said...

I find this to be inspirational

Robert Bidinotto said...

Alas, I didn't do anywhere near as well as you did, Joe.

Since November 27, it has taken me not three weeks, but six weeks to make $100,000 (from 50,000 Kindle sales + 3,754 KDP Select borrows).

But then, unlike you, Joe, I only have one book available -- my debut thriller, HUNTER.

Yeah, you better believe I'm working on the sequel!

Chris Weber said...

Hi Jeff,

What type of marketing have you done? I'm curious to know how your work is being advertised? I run a blog myself, ad have considered wrapping up a collection of short stories into an ebook, but I'd like to know what you do on your end to promote.

Thanks!

David P Perlmutter said...

I have just read an article about Amanda Hocking in The Gaurdian, English newspaper who has said exactly the same as you and you were mentioned. This has given me hope, for I have written a story which is true and will be going along these lines. Thanks for the post.

http://thewrongplaceatthewrongtime.blogspot.com/

Dave Perlmutter

Nikki Jefford said...

Freakin' A, Joe! The word awesome isn't strong enough.

Thank you for so boldly sharing your numbers, humor and even the name of your editor.

Hats off to you.

Kirsten Corby said...

Crazy, man! It is unreal. But congratulations, Joe, you deserve it. You are an inspiration to us all.

Jeff Mariotte said...

There you go, joining the 1%. Don't forget us 99%ers you left behind, Joe.

And congrats. Well deserved.

Donna Hanton said...

Congratulations, Joe! I can't believe someone said that your success made them want to throw in the towel - it just inspires me all the more.
I have been following you for a while and have had my novel in my head for much longer. Thanks to your information sharing on self-pubbing I have decided that is the way for me to go and am motivated more than ever.
Thanks for sharing

Deep River said...

"Or you can keep writing, keep improving your craft, keep self-pubbing until you get lucky. If you know anything about me, you know it took 21 years of struggle before I reached this point. I got over 500 rejections, wrote over a million words, and pretty much worked harder than anyone in the history of the publishing business. That isn't a boast. It's a fact."

Fall down seven times, stand up eight. - Japanese Proverb

Rebecca Knight said...

This is wonderful! :D

I just made my first $10,000 this year, and this month it looks like I'm going to make over $4000 :). Mostly from short stories and one novel.

You are one of the main reasons I started down this path in the first place, so I thank you!

You've earned this awesome success. May you have even more!

Susan Schwartzman said...

Congratulations! We met at a Backspace Conference years ago.

Susan Schwartzman
Book Publicist

Charity Parkerson said...

Woo-hoo! Good for you!

Stephanie Void said...

"Or you can keep writing, keep improving your craft, keep self-pubbing until you get lucky. If you know anything about me, you know it took 21 years of struggle before I reached this point. I got over 500 rejections, wrote over a million words, and pretty much worked harder than anyone in the history of the publishing business. That isn't a boast. It's a fact."

Thanks for that. Sometimes I keep forgetting that someday I can be at that level, and it is inspiring!

Unknown said...

Thanks for sharing your numbers, Joe. You're like the light at the end of the tunnel, an inspiration to keep moving forward.

Congratulations!

Hunter Shea said...

You are an inspiration to us all! Keep it up, man!

JA Konrath said...

Thanks to all offering thanks and congrats. :)

Brent Royal-Gordon said...

A few words of, if not warning, then perhaps wisdom.

When the iPhone App Store opened in 2008, I had a lot of success selling apps and exactly the same thoughts. A limitless market! 70/30 split! Sit at home, do work I love, and sell it at big profits!

And it has been like that, mostly. I love this work, and I'm thrilled that the democratization I first experienced three years ago has now reached authors.

But it's not likely to stay this way. The weakness of the App Store--and of all the e-book stores--is discovery. There are a *lot* of apps, and it's hard to get attention on your app. And there will soon be a *lot* of books, and it will be hard to get attention on your book. And bigger fish, the ones with lots of resources, will be able to spend more money to get that attention than you can.

That's not to say that all is doom and gloom. But you should start thinking *now* about how you're going to get attention on yourself when the competition gets more fierce.

JA Konrath said...

But you should start thinking *now* about how you're going to get attention on yourself when the competition gets more fierce.

I do what I always do. Write more books.

Walter Knight said...

God bless America, and God bless Kindle

Shelia said...

Joe,

You are an inspiration to us all.

I've been following your blog for a little over a year. When other people were saying, "don't do ebooks," you gave plenty of reasons why one should try. I'm so glad I followed your advice because now I have a steady income from my ebook sales and I'm making more money with my ebooks than I would at a regular 9 to 5 job.

Robert Bidinotto said...

Amen to that, Sheila. Joe, along with Robin Sullivan, were the major inspirations for me to give this "indie" thing a shot. And in just one week last month, it changed my life forever.

I'm grateful.

Ezzy Black said...

I enjoy your blog and marvel at your success. As others say your explanations of the 'new publishing model' are inspirational to us.

But, doesn't this lead to a new writing model as well? This came up in my writer's group last night. I quickly realized that they are indoctrinated into the publishing contract mindset. "You must do this or that because that's the way it's done or you'll never get published."

As you might guess, I wrote my own blog on it.

http://ezzyblack.blogspot.com/2012/01/theories-on-writing-its-all-about.html

David L. Shutter said...

I do what I always do. Write more books.

Something you've always preached about is, I think, the best lesson for Newbs here.

Looking at the royaly sheet the sales for The "List" are incredible and the next 4 highest selling titles are strong as well. The bottom sixteen titles, while selling comparitively low, all add up to a pretty high volume.

Kris Rusch just blogged about what Newbs do to tic her off; lament and wail that their one single upload hasn't allowed them to quit their day jobs yet.

Marathon. Marathon. Marathon.

Congrats again Joe. I still go back to your old page periodically where you touring blitzes, road quests and mailout carpet bombings are logged.

Well earned.

KirbyTails said...

As somebody who has wanted to be a writer since the age of 6, I'm both incredibly jealous AND excited for you. Bravo.

j.sterling said...

just holy f'n crap. i mean, my jaw dropped and i can't even imagine those kinds of numbers. BUT I WANT TO! oh, how i want to! lol congratulations and THANK YOU for sharing numbers and things that are personal with us. i appreciate it. :)

Patrice said...

Stunning! Congrats, Joe, and thanks for sharing. You have worked hard and improved your craft over many years -- this is money you've earned with blood, sweat, and beer tears.

I'll be guest posting on David Gaughran's blog next week, sharing my numbers in some detail. I've done very well since my first free day, 12/23/11. $5,000+ in 7 paid days in December. It was a nice surprise to hear today about another $900 from the borrowed books.

Truly an exciting time to be a writer.

Jade Hart said...

Awesome. FINALLY. I have been looking for a blog that encourages writers to self-publish and finally have the shroud lifted on what a writer can actually EARN. You rock! Congratulations on all your success, I would love to read one of your books.
By the way. I write a blog and would love to interview as a gues. Would you be interested? I'm very new to this whole thing but am gathering followers quickly. I think it's so important to have an inspiration to look up to and keep us writers going when the rejections keep flowing in!
Thanks so much for your honesty and giving me a huge boost!!
Jade
http://www.dreamwritepublish.blogspot.com/

Rob Gregory Browne said...

At first I thought I'd slit my wrists, then I decided I might be better off finishing the book I've been working on then writing another. And another. And another.

Congrats, Joe.

JA Konrath said...

At first I thought I'd slit my wrists, then I decided I might be better off finishing the book I've been working on then writing another.

Just read a pretty cool post by Bert Carson that is worth sharing.

http://bertcarson.com/entries/writing/zorro---on-writing

The secret to success is refusing to let failure stop you.

Geoff said...

How do refunds work for an ebook?

Alphanumeric said...

@Brent Royal-Gordon:

Ahh, but there's two major differences between the Apple app store and Kindle books: the Social Effect, and the Saturation Effect.

Websites like Goodreads tap into the desire for readers to connect, communcate, and share with one another. And in doing so, those users provide a social filter network that enables discovery of content they might not normally find.

My wife is an absolute brilliant case study in this. She was a rabid reader before she bought a Kindle a year or two back, and not long after she found herself on Goodreads.

Now, before the Kindle, she was a heavy reader of mass-published books. However, after migrating her reading to the Kindle, all of that has changed. Through the Kindle free promotions, she's discovered new, small authors she never would've otherwise discovered. Through Goodreads and the fans of those authors, and even the authors themselves (!), she's discovered yet more authors.

The result: she's purchased *vastly* more books than she had before, from new authors that she would've otherwise never discovered.

This is the Social Effect.

Meanwhile, she will *never stop buying books*. When a user buys an iPod or an iPhone, they find a few apps that do what they need, purchase them, and that's that. They might pick up a couple more here and there, but I strongly suspect there's a leveling-out that happens, where app purchase rates drop off to some minimal level. This is the Saturation Effect.

But books don't work that way. A reader will continue to be a reader, and will continue to purchase content. Heck, Amazon has claimed that a typical Kindle user buys *two times* as many books after purchasing a Kindle as they did before. So not will a typical Kindle owner continue to purchase content, they'll purchase more than they would have previously! I suspect this is partly due to lower average prices (at least for new and self-published authors), but one can't rule out the convenience factor. And, again, the Social Effect also applies, here.

Alphanumeric said...

@Geoff:

JFGI: "Books you purchase from the Kindle Store are eligible for return and refund if we receive your request within seven days of the date of purchase."

That said, do you find yourself returning a lot of books?

I honestly can't remember *ever* returning a book. I've certainly encountered the odd bad book and I might try to ditch those in the second-hand market, something which isn't available to the eBook market (and that's certainly a shame). But I've never actually returned a book back to the store from which I purchased it...

Now, that's probably because the purchase price is low enough for a typical paperback that I don't find it worth my time. Interestingly enough, that's even more true when it comes to eBooks.

As such, while there's definitely a loss of freedom associated with eBooks, which you can't resell and can only return for a limited time, it feels like a worthwhile tradeoff.

Personally, I have a far bigger problem with DRM preventing me from viewing the same content on multiple devices using software of my choice. Fortunately, DRM can be circumvented...

LK Watts said...

Hi Joe,

This just goes to show what continual hard work and determination can do. Congratulations. Never have you once taken the easy way out. You have always stuck to what you believe in, followed your dreams and now you're getting the rewards.

J.P. Kurzitza said...

Look up sticktoitiveness and perseverance on Wikipedia--there should be a picture of your ugly mug beside them!

John said...

So far I have read four of your
e-books, and believe, that I will keep reading your book's http://amzn.to/zOmzF8

Scott said...

Your Ebook store link is broken
http://www.jakonrath.com/ebooks/ebooks-buy.php

JA Konrath said...

Your Ebook store link is broken
http://www.jakonrath.com/ebooks/ebooks-buy.php


I momentarily shut it off to participate in the KDP Select Program. All of my ebooks are available on Amazon, DRM free, so they can be easily read on any ereader (Nook, Sony, Kobo, iPad, etc.)

Yves said...

Congratulations. What tool are you using to agregate these sales numbers?
I am asking as I am helping a lean startup that is creating a tool for that. http://www.pragAuthor.Com

Rai Aren said...

Hey Joe,

Congratulations!! That is absolutely amazing!! Big congrats to everyone else here as well for all of your successes! This blog is incredibly inspiring.

Joe - I wanted to thank you for being so open and straightforward and for all that you have shared here. You are changing people's lives for the better, mine included. Since I joined up with KDP Select a week ago, we had over 5600 downloads in our 1-day free promo, and afterwards sales of Secret of the Sands have increased five-fold. It's amazing. I am truly grateful for all of these new readers.

Thank-you, thank-you, thank-you for being our lighthouse and guiding our paths to this happy & prosperous place... :)

Rai

Michelle Constantinescu said...

This is incredible. I've always been silly enough to believe that someday I'd find a way to make a living - a really good living - off of being a writer. Seems the times have caught up to my dreaming. I'm so encouraged to read of your success. Thank you for sharing every step of it. I discovered your blog only two months ago, and I'm going back to read it from the beginning. Again, a million thanks!

Joan Hall Hovey said...

Joe, thank you so much for your generous sharing with the rest of us. At least we're no longer standing out in the cold, even if we can't share your incredible numbers, but things are truly moving in a great direction. I have a small publisher because she does all the techie things I can't or at least don't want to do, but she gives us a lion's share of the profits and I've made a few thousand this quarter. And as you say; it's just the beginning.
Onward and upward.
Joan

Fatina Mayfield said...

This is amazing! Congratulations! I cannot wait until when I publish my book on amazon! This is absolutely inspirational!

Not Specified said...

I'm incredibly impressed by this article. $100,000 is a fantastic income, especially seeing as your doing something you enjoy! Keep up the good work and good luck for the future! :)

~Chris McCoy

AnonymousWriter said...

I wanted to let you know about a really stupid situation.

I wanted to buy the John Updike books series of Rabbit books.

I would prefer to have them on kindle because its easier than having the books and they'll be with me wherever they go and take up no space in my flat.

To buy them on Kindle? 3 at £7.99 and 1 @ £10.99. Actually more expensive than buying them new as books.

What did I end up doing?

I have spent £9.50 plus £4 postage and packing to buy them second hand. So the publisher gets zero.

If they had charged £4 a copy for the kindle edition they would now have £16 on the way to them with the publisher keeping 70% with no cost of printing or postage.

How many millions of £'s are publishers missing out on because of this situation.

I don't expect these books on kindle to be cheap, but they should be pitched at a realistic and sensible price.

AnonymousWriter said...

Just to clarify that was 3 @ £7.99 and 1 @ £10.99 which was a total of £35. Over $50.

They have missed out on $20 plus of revenue for 4 books.

karoo said...

Joe, thank you so much for posting about your success as a self-publisher. It's refreshing to see the numbers -- most success stories don't go into that kind of detail. Keep writing!

I literally just published my very first eBook 4 days ago (http://www.lulu.com/product/ebook/unsolicited-advice/18818763) and I'm super excited to actually have it out there in the market! Like they say about acorns: the best time to plant a tree was 20 years ago, and the next best time is NOW.

Unknown said...

[A Newbie's Guide to Publishing], is stirring new, positive emotions and enthusiasm to many of us unpublished unknown, new writers.
Where short stories have been on the decline e-books, have lifted the spirits, of many including myself where perhaps we may have a shot at making a few bucks while working on our larger works.
My question is this to those that have published on Amazon-Kindle…
How does one get the artwork for the cover of your submission, and what writing-format does Kindle require for submissions?
I am either on the wrong page for submissions, or do not have a clue.
Thanks,
Dave

Veronica Mordem said...

Hi Joe,

I've been following your blog for a while now and it has been incredibly helpful. I am getting ready to self-publish 3 of my horror books on Amazon. I want to personally thank you for making your hard data available to see what is possible. Amazon has made it viable for anyone to make a living at what they love doing...WRITING BOOKS!

Sandy Semerad said...

Thank you for sharing, Joe. Amazing.

Siddhh said...

That's good to see. I'm still baby stepping in the world of publishing. But, great see u guy doing it so easily. Need to follow u.

Martin said...

Thanks for inspiration! After few months one special book will be ready for publishing.

Anyway, maybe you will want to read it and write review?

GilMichelini said...

CONGRADS! Thanks for blazing the path for the rest of us!

Keith Raffel said...

Congrats, Joe. My own books are doing fine on Amazon.com. No complaints. But they are outselling the same books on Amazon.co.uk by 50-1. I do wonder what you have to do to get our British cousins to pay attention?

darnygirl said...

Thank you. This is soooo motivating. You've put in a lot of hard work and it has paid off.

Jennifer RP said...

I am completely and utterly jealous. I dipped a toe in by putting a reprint short story out there, but have sold, uh...4 copies so far. In three months. Which included Christmas. So, clearly, I have no clue how to market and get attention to said story.

Clearly you do ;). I want to be you when I grow up *grin*. Thank you for reminding people that it can be done...although it is not easy.

firedowser999 said...

What a wonderful success story! It's great and inspiring to read a REAL tale of victory,rather than the made up rubbish and downright lies that Internet Marketers use!!

Thanks also for showing me a new word - "pubbing" - excellentstuff!!

Anonymous said...

There is one other industry I know of with no costs for manufacturing or distribution for each subsequent unit:
computer software
(so ebooks effectively bring books into the realm of software / computer files).

Your point is excellent: once created, the "product" can keep earning you a profit with zero money or time from you.

Unknown said...

"I've spent hours talking to Amazon. And Amazon listened. They took notes. And I've seen them adopt my suggestions. Many times. And I'm not the only one they're listening to."

To Amazon I am not a cost center, not someone who must be humored, or managed. I am a vendor, a business partner who must be treated with respect.

Big 6 would do well to learn the difference.

Orion Blastar said...

How does one sell enough Kindle books to earn that much money? How much do you spend on promotion of those books and web advertisements? Did you write how to do it in a Kindle book I and others can buy? Because it would be worth it.

Jin Okubo said...

Sorry to be the sour pill but this seems more of a bragging point than a guide to publishing. Yes you published in Kindle as most of us here reading this post. Though not to deny you your praise as so many are doing where is the guide? Yes you made what looks like good money and more than one could possible use to survive and live well.
Besides the hard numbers of Kindle sales which is good information to see and few would post this would have worked better if you posted some advice for marketing or even some gateways into advertising paths that would be free or low cost for the not established writer.
As it sounds you were pretty much established and published so you are not coming from the straight amatuer writer trying to self-publish because we do not know how to or have been turned away from publishers.
Thank you
Omar Pina Pena
FB group Ebooks4all
You can come and shamelessly promote your books. We also are into giving adice and posting links to finding ways to promote our books.

Devon said...

really amazing success story.Congrats Joe.

WOW Gold said...

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http://gameofwow.com/
http://gamepartygogo.com/
http://2usogames.com/

Mr Strong Tusky said...

Thanks for sharing, Joe. It's always refreshing to see someone who actually makes it, and takes the time to help others get there. Congratulations on all your success.

Angelo said...

This is awesome, but are these really your first 3 weeks on ebooks?

Gary Dobbs/Jack Martin said...

It certainly shows with the books the publishers turned down that they made a big mistake. Excellent sales. Well done.

Jacob Chastain said...

I have read every post on this blog in the last 2 months or so, and most of the comments. This post, and the "you should self publish" post, I have read repeatedly.

I don't say this to praise you, or feed an ego you don't care for anymore, but to simply say that if I do reach a place in my life where I can live off of my writing (and I'm confident I will), I want you to know you are a reason for that.

I want nothing more than to help people with my writing, the same way stories helped me get through bad times. Through self publishing I have the tools to do it the way I know it can be done and on topics I feel need to be addressed.

I've said it before on your posts, and I will say it again. I have two shorts up, a novel coming (which is sampled up until chapter 7 in those shorts), and many more to come. I'll see you at the top.

Unknown said...

I need education on something, Joe. The Kindle Direct Publishing Terms & Conditions state that sales figures are confidential and publicly disclosing them results in closure of your KDP account. You don't appear to be concerned about that. Please tell me why. If you don't publish this comment, which would be totally understandable, please have your people let me know privately.

obesy.blogspot said...

Hi Joe, I understand in the initial stage for first time publishing it is learning process of other because they have been focusing on feedback and sale but nothing happen. Please guide me for getting good result for my book http://www.amazon.com/Sofia-Exotic-Romance-Undiscovered-Island-ebook/dp/B01BVVSYZE

Anonymous said...

@Hermine Strand: This article was posted in 2012, the Amazon contract probably did not have such confidential and disclosure requirements at the time. These contract conditions may have been added later.