Tuesday, June 22, 2010

JA Konrath Releases Two Original Kindle Thrillers

Time to put my money where my mouth is.

For twelve years I struggled to break into print, writing nine unsold novels, garnering over 500 rejections. When I finally landed a three book deal in 2002, it was enough money for me to write full time.

Since then, I've had six more publishing contracts. I'm incredibly fortunate, and the traditional publishing world has been good to me.

Then this Kindle thing came along. At the request of readers, I put some of my early, unpublished books on Amazon, as well as some of my previously published short stories.

And I began to make money. A decent amount of money.

Last month (May 2010) I made over $4800 on Kindle. If I sell the same amount of ebooks (6800) in July, when the Kindle royalty rate goes to 70%, I'll earn $13,872. In a single month.

That averages to over $160,000 a year, just on Kindle, just on my self-pubbed ebooks. It doesn't include the ebooks I've put on iTunes, or on Smashwords.com, which uploads them to Sony, Barnes & Noble, Kobo, and iPad.

And this number is based on ebooks being less than 8% of the entire book market. What will happen when ebooks become 10%? 20%? 50%?

Traditional publishing has been wonderful to me. I've worked with some terrific people, done a lot of interesting things, and sold a lot of books.

But the times are a'changin'. And my goal has always been to make a living as a writer. That means going where the money is.

So now, my alter ego Jack Kilborn is going to take the plunge into this brave new world.

Of the many ebooks I've self-published, only a few have been original content specifically created for the market. My early novels (The List, Origin, Disturb, Shot of Tequila) were written prior to me landing my first book deal, and I was never able to sell them. My collaborations and short story collections (Suckers, Planter's Punch, Floaters, Jack Daniels Stories, Horror Stories, Crime Stories) were all previously published in various limited editions, magazines, and anthologies.

The two things I've specifically written for Kindle: Truck Stop and SERIAL UNCUT have been performing pretty well. Better, in fact, than all of my collections and some of my novels.

So I've been wondering what would happen if I self-published an original Kindle novel.

Now I'm taking the plunge. In fact, I'm double-dipping. As far as I know, I'll be the first mid-list writer to self-publish ebooks on Kindle that I could otherwise sell to Big NY Publishing. Both of these novels had offered contracts by major publishers, which I passed on.

But first, some background.

In 2007, I wrote a horror novel called AFRAID under the name Jack Kilborn. I signed a two book deal with a major publisher.

The second book in that deal, TRAPPED, was excerpted in the back of paperback editions of AFRAID. But after reading the final manuscript, my publisher passed on TRAPPED. Even though I wrote two different versions to try to please them.

Setting both versions of TRAPPED aside, I wrote another Kilborn novel to fulfill the contract. This one was called ENDURANCE. My publisher liked it but wanted me to make some changes.

Having been down that road before, I refused.

A year ago, this would have devastated me. But now, I'm thrilled.

We parted amicably. I'm grateful for the opportunities they gave me, and hope they continue to earn a lot of money on AFRAID.

This leaves me with two complete, brand new horror novels, ready to be read by the fans who have been emailing me nonstop for over a year.

TRAPPED is the most intense thing I've ever written. ENDURANCE is the most frightening thing I've ever written. These books are going to scare the hell out of people, and I know I could find a good print home for them.

But that would be pretty hypocritical of me, wouldn't it? For the past year, I've been posting my Kindle numbers, stating how I can earn more money on my own than I could with a publisher.

So that's what I'm going to do.

TRAPPED and ENDURANCE are now available on Amazon.com. Soon they'll be available on other ereaders, and this summer they'll also be available in print through Amazon's CreateSpace program.

After years of pleading with authors not to self-publish and use Print on Demand, I'm going to self-publish and use Print on Demand.

The publishing climate is vastly different than it was even a year ago. I believe the overwhelming majority of my sales will be ebooks, and I'm making print versions available for those still committed to dead trees. Once upon a time, the only way to make money as an author was if your books were on bookstore shelves. Now, print is the subsidiary right. Print is extra money, not the main money.

Naturally, I'll also be releasing my other ebooks as POD versions. There is simply no reason not to.

So here are the covers, links, and descriptions to my two new novels. If you liked AFRAID, or my Jack Daniels books, you'll enjoy these. My peers have read them, and think they're among my best books. And they're only $2.99 each.


It was supposed to be a harmless camping trip. Six wayward teenagers who'd run into trouble with the law, and their court-appointed guardians, Sara and Martin Randhurst. Three nights on a small deserted island off of Michigan's upper peninsula. A time to bond, to learn, to heal.

Then Martin told a campfire story about the island's history. Of the old civil war prison that was supposed to be there, and the starving confederate soldiers who resorted to cannibalism to stay alive. Everyone thought it was silly. They even laughed when Martin pretended to be dragged off into the woods.

But Martin didn't come back. And neither did Sara when she went in search of him.

Then the laughter stopped.

The group quickly began to realize that this deserted island wasn't so deserted after all.

And perhaps Martin's silly story had more truth to it than anyone thought.

What's the most horrifying thing you can imagine?

This is a hundred times worse...

TRAPPED by Jack Kilborn
It starts where other horror ends


The bed and breakfast was hidden in the hills of West Virginia. Wary guests wondered how it could stay in business at such a creepy, remote location. Especially with its bizarre, presidential decor and eccentric proprietor.

When the event hotel for the national Iron Woman triathlon accidentally overbooked, competitor Maria was forced to stay at the Rushmore. But after checking into her room, Maria soon suspected she might not be alone. First her suitcase wasn't where she put it. Then her phone was moved. Then she heard an odd creaking under the bed. Confusion quickly turned to fear, and fear to hysteria when she discovered the front door was barred and the windows were bricked over. There was no way out.

One year later, four more female athletes have become guests of the Inn. Will they escape the horrors within its walls? Or will they join the many others who have died there, in ways too terrible to imagine?

ENDURANCE by Jack Kilborn
Are you brave enough to finish?


So there you have it. Mid-list author who gained notoriety through self-publishing completely forsakes traditional print.

Except, I haven't actually forsaken print.

I've recently signed two deals.

One is with a major publisher for a major amount of money. Details soon.

The other is with AmazonEncore, who is publishing my new Jack Daniels novel, SHAKEN.

It's going to be one heck of a year...

Now I'll take some questions.

Q: Which version of TRAPPED is on Kindle? The uncut first draft, or the different rewrite?

A: Both of them. Though I prefer the rewrite, the original had many things I liked but was forced to cut. So, taking advantage of ebook technology, I released a "Special Edition" and include both versions for the same $2.99. That way, people can decide for themselves which one they prefer.

So there are several different characters, different scenes, and different endings. If you've ever wanted to see an author's first draft, here's your chance.

Q: So you're saying you chose to make these ebooks? It sounds like your publisher rejected them both.

A: I had offers for both of these books. I passed. I’m self-pubbing because I’ll make more money without a publisher, not because I couldn't get a publisher.

AFRAID sold 50,000 copies, and has earned around $30k. I can make that selling 15,000 copies of a Kindle title I uploaded myself.

Currently, I have two self pubbed novels, The List and Origin, that have averaged 17k sold in a little over a year.

TRAPPED, which is coming out this week, had a print offer from another major publisher after the first one rejected it. I turned it down.

ENDURANCE was under contract. I could have made some editorial changes and had it traditionally published. I’ve made editorial changes on ALL of my traditionally published books. That’s how the biz works. The editor asks for changes. The writer makes them. That's why there are two versions of TRAPPED.

But this time, the writer said “no”. And after I pulled it, I didn’t have my agent shop it around. I went straight to Kindle.

That’s two bona fide print deals, me saying “no” to both.

Q: ENDURANCE is currently the #44 bestseller on Kindle. Why did you release TRAPPED a few days later?

A: I tried to release them both at once, but TRAPPED (ironically) got trapped in Amazon DTP, and took several extra days to publish. It will be interesting to see how TRAPPED does, because it doesn't have any of the hoopla that ENDURANCE has gotten.

Q: Why are you still taking print deals if you believe ebooks are the future?

A: I'd be a fool not to take the AmazonEncore deal. They're giving me a bigger promotional push than I'd ever gotten for a novel before. Plus, it will be nice to see another Jack Daniels novel in print, so fans can get a dead tree version if they prefer.

As for the other, secret deal, you'll understand when I release the details. Again, I would have been foolish to turn it down.

That said, I'm currently working on a new novel exclusively for Kindle, and also have several other Kindle projects in the works.

Q: A lot of people are talking about you and everything you're doing with ebooks. How does that make you feel?

A: It's better to be talked about than not talked about, but for me, it's always been about the writing. Ebooks are a wonderful opportunity for writers to reach readers, and I think it's cool that writers are figuring out there are alternatives to NY Publishing, which is flawed and not the easiest industry to break into.

I never wanted to be the poster boy for ebooks. I'm just trying to make a living. And if other people follow my example and make a few bucks, I'm happy for them.


Jeff Strand said...

Excellent! I can't wait to get my pirated copies!

JA Konrath said...

LOL Jeff. Funny you should mention that, because I just uploaded your latest to Pirate Bay. :)

Big Mark 243 said...

I am interesting in writing a book and can use all the information available at getting published either in print or electroinically.

Self-publishing seems to me to be the way to go and electronic publishing has a lower overhead. But I wonder how do you get your books 'out' and people interested in what you write? As a 'mid level' writer, how did you build up your audience?? Finally, do you consider yourself a 'brand'?

I would appreciate any guidance you would offer!

Zoe Winters said...


"After years of pleading with authors not to self-publish and use Print on Demand, I'm going to self-publish and use Print on Demand."

This is why I heart you!

Zoe Winters said...

Oh and the Trapped cover looks great!

JA Konrath said...

@ Big Mark - Read the Newbie's Guide to Publishing ebook. That'll tell you all you need ot know.

@ Zoe - Thanks. :)

Edie Ramer said...

Terrific covers and blurbs! You make it a great case for going indie. I'm listening!

Author Scott Nicholson said...

I'm just amazed anyone still needs a "case" to be made...

If you need convincing, you're likely (a) drunk on the kool-ade I used to drink--"Never self-publish"
(b) currently invested in the publishing industry

If you've ever had the mixed blessing of being published, you know what an incredible opportunity a 70-percent royalty is.

The only think I am waiting for is for Joe to return to NY--as a highly paid consultant for the publishing industry.

Rex Kusler said...

I'm waiting to see him on Letterman.

JA Konrath said...

The only think I am waiting for is for Joe to return to NY--as a highly paid consultant for the publishing industry.


I just turned down a few speaking gigs. Someone else can carry this torch. All I want is to write stories. That's all I've ever wanted.

Rex Kusler said...

Joe, hurry up and pass me. Your book is scaring my snake.

Anonymous said...

I finished Endurance last night. Big mistake. I couldn't sleep and I had to turn on the hall light. The strappato thing FREAKED the SHIT out of me, more than anything else in the book.

I left a review on Amazon. I don't think I'm going to be reading any more Kilborn novels for a while. I've got a delicate constitution and I like my sleep.

I went to Rowena Cherry's blog-- she nominated you for an EFF Pioneer Award, so I did too. Cory Doctorow is the master of ceremonies, so I think it's pretty much fate that you should win.

Stephen Prosapio said...

Awesome Joe! Keep blazing the trail!

JA Konrath said...

Thanks, Christy!

TRAPPED has something worse than the strappado. :)

Steve said...

Way to go, Joe! Endurance is currently at #35 and Trapped is at #214 with a bullet. Both are among the top 25 Movers & Shakers.

T. M. Hunter said...

After years of pleading with authors not to self-publish and use Print on Demand, I'm going to self-publish and use Print on Demand.

Funny how life works out like that sometimes... ;-)

Karen Cantwell said...

I haven't read a horror novel in a long time -- can't wait to be scared out of my wits! Thanks, as always, for posting your journey for the rest of us. It's a fun story to follow.

Coolkayaker1 said...

If I write the next Great American Novel--you know, the one they'll still be fawning over Lit 101 three decades now when I'm pushing up daisies--will it sell on Amazon? Would To Kill A Mockingbird have done so sublimely as your novels? This is a valid question, since I plan to pull a Jerome David and write a killer lit novel right out of the box and then live alone in rural Cornish, NH, all bloated and stuffed from eating steak and lobster daily, and let hangers-on try to snake me out in my PJs in the middle of the night to capture grainy video for Entertainment Tonight. Any suggestions?

Debbi said...

After years of pleading with authors not to self-publish and use Print on Demand, I'm going to self-publish and use Print on Demand.

The publishing climate is vastly different than it was even a year ago.

I couldn't be happier to see someone like you come out and write this.

So, I guess I wasn't too far off the mark when I wrote this: http://writing4hire.blogspot.com/2010/04/evolution-of-joe-konrath.html

Just sayin' ... :)

Anonymous said...

@ Coolkayaker1:

I think you mean Catcher in the Rye which was written by JDS - Mockingbird was Harper Lee.

Anyway, if you Google the best selling books of 1951, they were all "literary" -- there were no pulp bestsellers.

The big sellers now are not typically "literary" - Dan Brown, Rowling, King(?), Sheldon, Koontz, Ludlum etc etc.

So no, you're not likely to sell huge numbers of the great American literary novel on Amazon, as those novels aren't the big sellers anymore.

The great thing is this: anything is possible - we've just entered a new era of publishing and the sky is the limit for authors.

Coolkayaker1 said...

Thanks, Anonymous. I Know Harper Lee, but I want to be JD. maybe I should have used Rye as my example, too.

You may be correct in your opinion. I think there are some real great novels out there now, like Tinkers by Paul Hardy that just won the Pulitzer Prize 2010, but something tells me it's sold less than Joe's books and those of the authors you mention, Anonymous.

I look at Cormac McCarthy as the true antithesis of Joe Konrath: no interviews (I think he gave one to time, and one classic interview-bomb to Oprah, previously available on youtube, but now deleted--man, that dude is uncomfortable around cameras!), no personal blog, no book tours, no nothing! Yet his books are considered literary fiction (All The Pretty Horses, The Road, No Country... etc), sell well in print (don't know about ebooks), are made into movies, and he seems to still tell a story--not just literary rubbish, but a plot and all.

How's he do it!?

Anonymous said...

I'm really looking forward to reading both of these books, but I really have to ask: Are these going to be available on Smashwords? Because while I'm definitely going to be getting an eReader, it is unlikely to be a Kindle unless they either come down substantially in price or Amazon ditches their nonsense $2 "international wireless delivery" for us Canadians (it makes free ebooks cost money, too, hence my calling it nonsense).

JA Konrath said...

Are these going to be available on Smashwords?


David Tanner said...

I glad that you're doing so well right now, Joe. I gotta be honest, I was a little worried for a while there.

I also had a question: I haven't seen anything about Timecasters lately; any news about when that will be out? I'm something of a completist, so I have to have it. Also, science fiction is one of my favorite genres. So if you decide to write a fantasy novel at some point, you'll pretty much have hit them all. :)

Selena Kitt said...

Hey Joe - just reading through your "newbie tips" and came across something you said about POD:

"Like vanity presses, they aren't edited edited for content, and they publish anyone with enough money. There is no 'weeding out' process like there is in tradional publishing, and so many bad vanity books have been produced that there's a stigma associated with them--and the stigma is well-deserved."

Do you think this still applies? Do you think it applies to self-publishing ebooks?

(And just a note - this was quoted from your old site, because I couldn't get the file on your new site to download and couldn't find it available on Smashwords... but I do hope you did have it "edited edited" before putting it into book form :)


JA Konrath said...

I also had a question: I haven't seen anything about Timecasters lately; any news about when that will be out?

I have no idea. I'll spill when I hear something.