Monday, December 20, 2010

Resolutions for Writers 2011

Every December I do a post about resolutions for writers, and every year I add more of them. This year is especially interesting, because my latest advice goes against some of my earlier advice...

2006

Newbie Writer Resolutions
  • I will start/finish the damn book
  • I will always have at least three stories on submission, while working on a fourth
  • I will attend at least one writer's conference, and introduce myself to agents, editors, and other writers
  • I will subscribe to the magazines I submit to
  • I will join a critique group. If one doesn't exist, I will start one at the local bookstore or library
  • I will finish every story I start
  • I will listen to criticism
  • I will create/update my website
  • I will master the query process and search for an agent
  • I'll quit procrastinating in the form of research, outlines, synopses, taking classes, reading how-to books, talking about writing, and actually write something
  • I will refuse to get discouraged, because I know JA Konrath wrote 9 novels, received almost 500 rejections, and penned over 1 million words before he sold a thing--and I'm a lot more talented than that guy

Professional Writer Resolutions

  • I will keep my website updated
  • I will keep up with my blog and social networks
  • I will schedule bookstore signings, and while at the bookstore I'll meet and greet the customers rather than sit dejected in the corner
  • I will send out a newsletter, emphasizing what I have to offer rather than what I have for sale, and I won't send out more than four a year
  • I will learn to speak in public, even if I think I already know how
  • I will make selling my books my responsibility, not my publisher's
  • I will stay in touch with my fans
  • I will contact local libraries, and tell them I'm available for speaking engagements
  • I will attend as many writing conferences as I can afford
  • I will spend a large portion of my advance on self-promotion
  • I will help out other writers
  • I will not get jealous, will never compare myself to my peers, and will cleanse my soul of envy
  • I will be accessible, amiable, and enthusiastic
  • I will do one thing every day to self-promote
  • I will always remember where I came from


2007

  • Keep an Open Mind. It's easier to defend your position than seriously consider new ways of thinking. But there is no innovation, no evolution, no "next big thing" unless someone thinks differently. Be that someone.

  • Look Inward. We tend to write for ourselves. But for some reason we don't market for ourselves. Figure out what sort of marketing works on you; that's the type of marketing you should be trying. You should always know why you're doing what you're doing, and what results are acceptable to you.

  • Find Your Own Way. Advice is cheap, and the Internet abounds with people telling you how to do things. Question everything. The only advice you should take is the advice that makes sense to you. And if it doesn't work, don't be afraid to ditch it.

  • Set Attainable Goals. Saying you'll find an agent, or sell 30,000 books, isn't attainable, because it involves things out of your control. Saying you'll query 50 agents next month, or do signings at 20 bookstores, is within your power and fully attainable.

  • Enjoy the Ride. John Lennon said that life is what happens while you're busy planning other things. Writing isn't about the destination; it's about the journey. If you aren't enjoying the process, why are you doing it?

  • Help Each Other. One hand should always be reaching up for your next goal. The other should be reaching down to help others get where you're at. We're all in the same boat. Start passing out oars.


2008


I Will Use Anger As Fuel.
We all know that this is a hard business. Luck plays a huge part. Rejection is part of the job. Things happen beyond our control, and we can get screwed.

It's impossible not to dwell on it when we're wronged. But rather than vent or stew or rage against the world and everyone in it, we should use that anger and the energy it provides for productive things.

The next time you get bad news, resolve to use that pain to drive your work. Show fate that when it pushes you, you push right back. By writing. By querying. By marketing.


I Will Abandon My Comfort Zone. The only difference between routine and rut is spelling.

As a writer, you are part artist and part businessman.

Great artists take chances.

Successful businessmen take chances.

This means doing things you're afraid of, and things you hate, and things you've never tried before.

If, in 2008, you don't fail at something, you weren't trying hard enough.


I Will Feed My Addiction. Life is busy. There are always things you can and should be doing, and your writing career often comes second.

So make it come first.

Right now, you're reading A Newbie's Guide to Publishing. Not A Newbie's Guide to Leading a Content and Balanced Life.

You want to get published and stay published? That means making writing a priority. That means making sacrifices. A sacrifice involves choosing one thing over another.

If you can't devote the time, energy, and money it takes to pursue this career, go do something else.


I Will Never Be Satisfied. Think the last resolution was extreme? This one really separates the die-hards from the hobbyists.

While an overwhelming sense of peace and enlightenment sounds pretty nice, I wouldn't want to hire a bunch of Zen masters to build an addition on my house.

Satisfaction and contentment are great for your personal life. In your professional life, once you start accepting the way things are, you stop trying.

No one is going to hand you anything in this business. You have to be smart, be good, work hard, and get lucky.

Every time you get published, you got lucky. Don't take it for granted.

When something bad happens, it should make you work harder. But when something good happens, you can't believe you earned it. Because it isn't true. You aren't entitled to this career. No one is.

Yes, you should celebrate successes. Sure, you should enjoy good things when they happen. Smile and laugh and feel warm and fuzzy whenever you finish a story or make a sale or reach a goal.

But remember that happiness isn't productive. Mankind's greatest accomplishments are all tales of struggle, hardship, sacrifice, work, and effort. You won't do any of those things if you're satisfied with the status quo.

Who do you want on your team? The kid who plays for fun? Or the kid who plays to win?

If you want this to be your year, you know which kid you have to be.


2009

This year I'm only going to add one resolution to this growing list, but if you're writing for a living, or trying to write for a living, it's an important one.

I Won't Blame Anyone For Anything.
It's tempting to look at the many problems that arise in this business and start pointing fingers. This is a slippery slope, and no good can come from it.

Do agents, editors, and publishers make mistakes? Of course.

You make mistakes too.

Hindsight is 20/20, so we can all look at things that didn't go our way and fantasize about how things should have gone.

But blaming others, or yourself, is dwelling on the past. What's done is done, and being bitter isn't going to help your career.

So try to learn from misfortune, forgive yourself and others, and make 2009 a blameless year.

2010


I Will Be Wary.
The medium in which stories are absorbed is changing in a big way, and it will continue to change. 2009 will go down in publishing history as Year Zero for the upcoming ebook revolution. Writers should explore this new territory, but we need to understand that Print is still King, and any goals and dreams a writer might have regarding publication should be focused on getting into print.

That's not to say that ebooks shouldn't be explored and experimented with. They should be, and in a serious way. Erights are a very long tail--one that can potentially continue long after our lifetimes.

Don't forsake print for ebooks without understanding what you're giving up, and don't give away your ebook rights to get a print deal.


I Will Be A Pioneer. Remember the old saying about how to recognize a pioneer? They're the one with the arrows in their backs and fronts.

I've tried to be forward-thinking in my career, rather than being content with my role as a cog in a broken machine. Your best chance for longevity is to question everything, test boundaries, experiment with new ideas, and be willing to change your mind and learn from your mistakes.

Your job is to survive, by any means necessary. So pull out the arrows and forge ahead. Discover the difference between determination and stupidity by being an example for one or the other or both.

Though this may seem at odds with the previous resolution about being wary, it's actually quite simpatico.

Q: What do you call a wary pioneer? A: Still alive.

I Will Read Books. I'm surprised I haven't mentioned this in previous years. If you're a writer, you must be a reader. I don't care if you read on your Kindle, or on stone tablets. Reading, and giving the gift of reading to others, is essential. Period.


I Will Stop Worrying. Worrying, along with envy, blame, guilt, and regret, is a useless emotion. It's also bad storytelling. Protagonists should be proactive, not reactive. They should forge ahead, not dwell on things beyond their control. Fretting, whining, complaining, and bemoaning the state of the industry isn't the way to get ahead.

You are the hero in the story of your life. Act like it.


2011

I Will Self-Publish

Just twelve short months ago, I made $1650 on Kindle in December, and was amazed I could pay my mortgage with ebook sales.

This December, I'll earn over $22,000.

The majority of this is on Kindle. But I'm also doing well self-pubbing in print through Amazon's Createspace program, and will earn $2700 this month on nine POD books. I'm also finally trying out B&N's PubIt program, which looks to be good for over $1k a month, and I'm doing okay on Smashwords, with Sony, Apple, and Kobo combining for another $1k.

This is nothing short of revolutionary.

The gatekeepers--agents who submit to editors who acquire books to publish and distribute to booksellers--are no longer needed to make a living as a fiction writer. For the first time in history, writers can reach readers without having to jump through hoops, get anointed, compromise integrity, or fit the cookie-cutter definition for What New York Wants.

I'm not saying you should give up on traditional publishing. But I am saying that there is ZERO downside to self-pubbing. At worst, you'll make a few bucks. At best, you'll make a fortune, and have agents and editors fighting over you.

But remember: even if you are being fought over, you still have a choice.

DO NOT take any deal that's less than what you believe you could earn in six years. If you're selling 1000 ebooks a month, that means $144,000 is the minimum advance you should be offered before you consider signing.

It blows my mind to think that way, let alone blog about it. I got a $34,000 advance for my first novel, and even less for my last few.

Currently, I have seven self-pubbed novels, each earning more than $24k a year. In six years, at the current rate, I'll earn more than one million bucks on those.

But I don't expect them to maintain their current sales.

I expect sales to go up.

Ebooks haven't saturated the market yet. But they will. And you need to be ready for it. Which leads me to...


I Won't Self-Publish Crap


Just because it's easier than ever before to reach an audience doesn't mean you should.

I can safely say that I'm either directly or indirectly responsible for thousands of writers trying out self-publishing. The majority of these writers aren't making the same amount of money that I am, and are scratching their heads, wondering what they're doing wrong.

Luck still plays a part in success. But so does professionalism.

Being a professional means you make sure you have a professional cover (http://extendedimagery.blogspot.com), and you have been professionally formatted for ebooks (www.52novels.com) and for print books (http://yourepublished.blogspot.com.)

Being a professional means you're prolific, with many titles for sale, and that you diversify, exploiting all possible places to sell your work (Kindle, Createspace, Smashwords, iBooks, iTunes, Sony, Nook, Kobo, Borders, Android, and no doubt more to come.)

But most of all, being a professional means you won't inflict your shitty writing on the public.

Self-pubbing is not the kiddie pool, where you learn how to swim. You need to be an excellent swimmer before you jump in.

If your sales aren't where you'd like them to be, especially if you've done everything else I've mentioned, then it's time to take a cold, hard, critical look at the writing. Which segues into...


I'll Pay Attention to the Market

To say I'm excited about the ebook future is putting it mildly. But that doesn't mean I have carte blanche to write whatever the hell I want to, and then expect it to sell.

Yes, writers now have more freedom. Yes, we can now cater to niche tastes, and write novellas, and focus on more personal projects.

But if you want to make a living, you still have to understand your audience, and how to give them what they want.

Self-pubbing is not an excuse to be a self-indulgent egomaniac. On the contrary, it's a chance for you to learn what sells.

For the very first time, the writer can conduct their own real-world experiments. By trying different things, learning from mistakes, and constantly tweaking and improving, we have more power than ever before to find our readers.

A lot of folks know how much money I'm making. But how many know:

I've changed or tweaked cover art 45 times.
I've reformatted my books five times each.
I've changed product descriptions over 80 times.
I've changed prices on each book two or three times.

Unlike the traditional publishing world, where published books are static, self-publishing is dynamic. If something isn't selling as well as you'd like, you can change it. The work doesn't end when you upload your ebook to Kindle. The work is never-ending, and vigilance is mandatory.

Self-publishing is a wonderful opportunity to learn and to grow. This means you MUST try new things.

2011 is going to be a turbulent year for publishers and bookstores and editors and agents. Change is coming, and many of the stalwarts of the industry aren't going to be around for much longer.

But savvy writers will be safe from harm. In fact, they'll thrive like never before.

For the first time in the history of publishing, we have control. Embrace that control, and make 2011 your year.

Go get 'em, tiger.

Friday, December 17, 2010

Interview with Robert W. Walker

Robert Walker's an old friend, and earlier this year I helped him get his backlist of 30+ out of print novels onto Kindle.

Now he's got a new ebook out: Titanic 2012 – Curse of RMS Titanic. In the spirit of that, here's a fanciful interview and an excerpt from his latest...

It was no easy task locating author Rob Walker. It required my chartering a helicopter to go out over the North Atlantic to be set down on the Scorpio – Rob’s amazing science fiction NOW salvage ship which set out to pillage the wreck of Titanic in 2012, a hundred years after she sank…to pillage her of any remaining treasures found inside.

The principal characters have the technology to safely descend to amazing depths and actually dive the wreck thanks to liquid air they breathe and their space-age suits.

I found Rob in the control room aboard Scorpio, and while glad to see me, the man was busy with mapping out the dive, determining last minute decisions for the dive team. I could not imagine the weight on Rob’s shoulders and couldn’t help but notice the deep creases in his features since last I saw him at a bar in Chicago some years before. He’d aged of course, but this was more than normal aging; this was the stress of pulling off the impossible, to in a sense ‘raise the Titanic’ in terms of raising awareness of what really happened that night in 1912 aboard the ill-fated ship he nowadays refers to as his “mystery ship”.

Somewhat annoyed at my suddenly showing up, despite the fact we had an appointed time, Walker reluctantly turned over duties to Captain Juris Forbes, and he led me to a specific area back of the ship where he insisted we sit at a table outdoors a mile and a half above the wreckage of Titanic. It was here that the impossible happened, and I was completely taken by surprise, as we had stepped into a force field activated by nature itself, one that placed us onto the deck of the Titanic in 1912.

Walker slyly winked at me and said, “My novel is Dr. Who meets Conan Doyle and Michael Crichton on the steampunk ship Titanic.”

And so, despite be shaken up in realizing I had gone back in time, being the pro that I am, I started in on my interview of Rob Walker while stewards aboard Titanic came and went with tea, coffee, sweets, and politeness. We were at the stern at an outdoor cafĂ© aboard, just above the ship’s powerful wake, the sound of which created a beat to our discussion.

JA: Rob, after all that has been written about this ship we’re somehow on, topped by Cameron’s film, why did you wish to tackle what your publisher told you was a ‘tired subject, done to death’?

Rob: Where did you hear that? Man, try to keep things quiet in this business. OK, yeah, my traditional publisher who did my Alastair Ransom City Series was not interested when I suggested that Alastair needs be placed on board the Titanic now that the Chicago World’s Fair titles had ended in a trilogy.

My editor, understandably doubtful, was not interested. In fact the idea had been floated the year that Cameron’s film came out minus Alastair and was turned down by agents and editors alike as not a good time to deal with the ship. A bad time to be in love with Titanic. But honestly, there is and always will be a huge audience of readers fascinated with every aspect of the Titanic story.

JA: So you took it to Kindle and published it yourself, right? How has that worked out for you?

Rob: I found this so serendipitous that a story chockfull of technology and science fiction is being self-pubbed. In fact, my last five booklength works, one a how-to, have been Kindle original titles.

I say serendipitous because my dream as a writer had always been to publish as I produce – no nine month gestation period, no year and a half wait for print, but pubbed the day after completion, hot off the brain. Technology in the real world has caught up to my dreams, and in the novel, technology has caught up to the dreams of my shape-changing creature who is among the divers going down to Titanic, a hundred years after surviving the sinking of the ‘unsinkable’ ship. How coincidental is that?

Walker paused to sip at his coffee, then pulled out a flask and topped it off with Jack Daniels, offering me a tweak, which under the circumstances and still reeling from our time travel, I gladly took. It improved the 1912 coffee to no end.

JA: But your answer does not cut to the real issue—who are you, Robert Walker, to take on the Titanic? You are known for your serial killer and police procedural and medical examiner novels and forays into the horror category.

Rob: I brought all the categories I have ever written in on this novel: mystery, history, autopsy, horror, science fiction, coming of age, suspense, generational, thriller, steampunk, romance—

JA: Sounds meaty.

Rob: The novel is meant to cut across time, space, and genres or pigeon holds and traditional publishing holes. The novel has more layers than an onion, and as they are peeled away it falls into place like a puzzle in two time zones—past and future. Drink up. You’ll need it, Joe.

I felt the entire ship groan and we both looked up to see a wall of black ice in the night sky and it began to rain down chunks of ice.

JA: What’s happening?

Rob: This is the scene where the orders from Captain Edward Smith are being carried out—to run the ship into an iceberg, but apparently they’ve botched it. It was supposed to be a dead on hit. Now we can stay here or go into the Ballroom and raid the bar. Either way, Titanic is going down.

JA: Are you kidding? I know the ship must go down but you’re telling me it was intentional?

Rob: Just as intentional as Inspector Alastair Ransom getting drunk, sitting in on a card game in an attempt to win a new pair of shoes to die in, and managing to get into a fight as Titanic is going down, yes.

JA: But why would Smith wish to destroy Titanic? His own ship?

Rob: That is what the novel’s pivotal question is all about, and I refuse to give it away. This interview is over!

JA: Hold on! You can trust me. I can handle the truth.

Walker was heading for the bar by now, and I following.

Rob (turning on me): But can readers handle the truth? I am toppling a lot of pedestals in this novel, raising questions about the questions that have plagued us for a hundred years.

JA: Tell me.

Rob: Smith sunk the Titanic...to kill something onboard.

Walker's words sank into me, and then the deck beneath my feet lurched, groaning terribly.

JA: Any chance, Rob, we can get off this ship and get back to the more stable deck of Scorpio? Feels like the ship is coming apart.

Rob: Frankly, I’d be happy just to have us go to Chapter 30 – not aboard Scorpio but INSIDE Titanic.

EXCERPT:

…David helplessly watched in the same instant as his dive partner imploded, his suit fragmented from the force of the implosion. Compressed pieces of his flesh rained around David like blood-red flakes of fish food.

The autos and the ghosts within them, a fatherly figure at the wheel, wife beside him, children in the rear, were by now filling screens topside, fueling the imaginations of some, the greed of others. Books and films were inevitable deals in the works, for sure, thought David. Scorpio’s monitors would create the first glimpse mankind would have of these buried treasures—thanks to Mendenhall’s rash action when in fact their orders had been to locate Kelly and Swigart, and to reunite with them. But the allure of seeing up close and personal Dr. William O’Laughlin’s Renault touring car had taken a sudden deadly turn.

The impact of the implosion spawned a shock wave that hurtled David end over end, and as David righted himself, he saw a number of eerily preserved bodies tumbling in ragdoll fashion across the floor, tossed out of the shadows. A normal-appearing dead man in the water was enough to shock a man, even black-water divers working for police departments, but these hundred-year-old perfectly preserved mannequins in the dead zone, flesh turned to a kind of Jell-O, their clothes like sheets—moving with the eddies, these ghosts of Titanic proved even more disturbing as parts of them stretched out to David as if drawn to the only living being in the water now.

These were bodies that had lain hidden behind cars and in the shadowy reaches of the cargo hold. Some of these grim figures still sported hair and nails. One in particular cascaded into him as a drunk might stumble from a bar—this one without shoes.

It was as if the dead wanted both of them to join them here for eternity.

Almost perfect in their preserved bodies, the disturbed dead now seemed everywhere. Bodies preserved due to the pressures and containment within the once sealed cargo hold sported intact exaggerated features, their mouths open like so many banshees. Men, women, and children staring out of glassy eyes that made them appear as grisly wax figures. Their equally preserved period clothing only added to the surreal nature of this place.

David pushed away the growing number of bodies that came at him, or rather the exit behind him—each one more surreal than the one before it, and all of them like so many mannequins in appearance. He thought of what he, Jacob, and Scorpio had just accomplished, for no one had visited or seen these people for a hundred years. These were first class passengers aboard Titanic who sought refuge not in drink or music or prayer but in their latest acquisition. Those who, in a last ditch hope to die rich, David imagined, wanted to cross over with their most valued possessions firmly in hand—their motorcars.

JA: Eerie scene, Rob.

Rob: Now I’d best get you back to Scorpio and your chopper, Joe. I know how very busy you are and time is money as the say!

With that, I found myself back at the table at the stern on Scorpio as if we’d never left. Coffee still warm and Rob pouring a shot of whiskey into my cup. I didn’t ask after the fantastic technology that made the previous events occur, but rather shook Rob’s hand, and Rob pulled me into him for a ‘man hug’ and a slap on the back to send me off.

As the chopper blades drowned him out, I saw Rob mouth the words, “I love ya’ man!” to which I saluted and shouted back the same as the chopper lifted off. As we rose, I looked down at Scorpio only to see that it had again turned into the Titanic, and I saw a dark and sinister hound of hell lurking about the top deck which made me wonder about Robert W. Walker’s fantastic tale of a creature that made of Titanic a plague ship…a mystery called Titanic 2012 – Curse of RMS Titanic...

Monday, December 13, 2010

Guest Post by Selena Kitt

Like many others, I've been keenly watching Amazon.com, and their current efforts to delist ebooks dealing with certain taboo topics. It seems as if Amazon is taking down ebooks and print books that focus on incest erotica.

Though I have no skin in this game (unless I ever revisit my long-delayed project My Hard-On Belongs To Daddy) I am a bit concerned. As a company, Amazon has every right to choose what it sells and doesn't sell. In my opinion, this isn't a censorship or freedom of speech issue. It's a retail issue.

That said, because Amazon isn't being specific about what they consider inappropriate, this could easily turn into a slippery slope.

Since I'm not affected by this, I asked one of the authors who is affected, Selena Kitt, if she'd like to chime in. Selena wrote this essay (also posted at The Self Publishing Review) and kindly let me repost it.

I look forward to the heated debate in the comments section.

Amazon in the Book Banning Business
by Selena Kitt

On December 9, 2010, I was contacted by CreateSpace (Amazon’s Print on Demand service) who publishes my print books. They informed me that my title, Back to the Garden, had been removed for violating their “content guidelines.” When I consulted their guidelines I found them so vague as to be useless—were they saying my content was illegal? Public domain? Stolen? Offensive? (All of these were on the list). When I inquired as to the specifics of the violation, they were not forthcoming, and sent a form letter response stating that Amazon “may, in its sole discretion, at any time, refuse to list or distribute any content that it deems inappropriate.”

On Sunday, December 12, the print title that had been removed had now disappeared from the Kindle store, as well as two of my other titles, Naughty Bits and Under Mr. Nolan’s Bed. I have over fifty titles selling on Amazon, all of them in erotic fiction categories. The only thing these three singled-out titles had in common, besides being written by me—they were all erotic incest fantasy fiction.

About this time, I heard that two other authors, Jess C. Scott and Esmerelda Green, both had erotic incest-related titles removed from Amazon's site. After some research, I discovered one of Frances Gaines Bennett’s incest-related books had also been removed. As the night wore on, and public outcry about censorship and banned books began on Twitter at #amazonfail and #amazoncensors and on their own Kindle Boards, more and more incest-related erotica titles began to disappear from the Amazon site, so that the “Kindle Incest” search page began to look like swiss cheese. Teleread covered the story soon after.

When some of my readers began checking their Kindle archives for books of mine they’d purchased on Amazon, they found them missing from their archives. When one reader called to get a refund for the book she no longer had access to, she was chastised by the Amazon customer service representative about the “severity” of the book she’d chosen to purchase.

As of this writing, Amazon has refused to respond to my emails or phone calls in regards to this matter and has refused to further clarify what, if any, content guidelines the books in question violate. If Amazon had clear guidelines that were applied to all publishers across every platform and enforced them consistently, this would be a moot issue. By not clearly stating their position and choosing books either arbitrarily or based on searches of top-rated titles which are the most visible titles in the genre, they seem to be deliberately hiding a clear case of discrimination and what amounts to censorship (albeit ipso facto) because of their lack of transparency.

I want to be clear that while the subject of incest may not appeal to some, there is no underage contact in any of my work, and I make that either explicitly clear in all my stories or I state it up front in the book's disclaimer. I don't condone or support actual incest, just as someone who writes mysteries about serial killers wouldn't condone killing. What I write is fiction. It's fantasy, not reality. And I'm not saying what I write isn't controversial, but it's not illegal (at least in some states) or a threat to national security, and seems as undeserving of censorship as... well...

As fellow author, Will Belegon, noted, if Amazon is going to start pulling books with incest in them: "I just re-read Genesis 19: 30-38 and realized that Lot's daughters got him drunk, had sex with him and bore sons. I demand you follow your clear precedent and remove The Bible from Kindle."

Or perhaps Amazon should create a new television ad after they follow their clear precedent and ban the book the woman is reading in the advertisement on her Kindle ("Sleepwalking" by Amy Bloom) which tells the story of a 19-year-old boy who has a sexual encounter with his stepmother, which, in some states, is legally incest.

While it can be said that, for an author or celebrity, any press (including bad press) is good press, for a bookseller and publisher, that does not necessarily hold true. Can Amazon afford the bad press about book removal which may spark outcries from many corners, including self-publishing authors, the fastest-growing segment of their Kindle ebook distribution?

In speculating on the motivations of Amazon’s actions, as they have not been forthcoming with any statement or explanation, I am concerned that they may be acting out of reactionary fear. This may be based on pressure from a small number of vocal and complaining conservative and/or religious right extremists who object to and are afraid of sexual fantasies and erotic printed material (including incest fantasies). It may also be based on threatening governmental pressure related to the recently removed WikiLeaks. More speculation may point to overzealous lawyering as Amazon moves from just-distributor and bookseller to publisher.

While I am not a lawyer, constitutional scholar or legal expert on free speech and intellectual freedom, I am an author and publisher and know that, regardless of the technical legalities of Amazon's actions, buckling to this pressure and the removal of books will hurt their bottom line. It will damage relationships with readers, authors, publishers and organizations such as the American Library Association and the ACLU, among others, who are interested in supporting free speech. I should also note that I am a professional psychologist and, while no longer licensed or working in the field, it’s clear that when individuals and organizations fail to recognize the difference between fantasy and reality, problems such as this result.

Wednesday, December 08, 2010

The Bestseller Shift

In just a week, Amanda Hocking has sold over 10,000 ebooks.

Who is Amanda Hocking?

She's a self-published paranormal romance author. Check out her blog.

Not counting sales of Shaken, Afraid, or my Jack Daniels ebooks, I've sold about 2200 ebooks this week. And I've got about three times as many titles for sale as Amanda does.

Now, this isn't a competition, and writers should never compare their numbers, but I'm bringing Amanda's numbers up because I think it's indicative of a paradigm shift within the industry.

In the traditional publishing model, the most important factor in how many books sell is distribution.

A bestseller, by definition, has to sell a lot of books. In order to sell a lot of books, the book has to be available in a lot of places.

There's a chicken/egg thing happening here. Do authors become bestsellers, and then get huge distribution? Or is the huge distribution the reason they are bestsellers?

James Patterson is available in every airport, big box store, drugstore, supermarket, and non-bookstore outlet. Within the bookstores, his books get coop so they are available in mass quantities, for a discount.

Of course he sells a lot. If you're looking to read a thriller, often he's one of the only choices you have. The more places you are for sale, the more places you'll sell.

Some folks may say that Patterson sells well because he's an established brand. People know him, and that's why they buy him.

The multi-billion dollar advertising industry would like you to believe that it is essential to become a brand name, and for your product to become recognizable. Certainly Patterson has ad revenue behind him. He has TV commercials, for heaven's sake. It isn't difficult to draw a connection between how much he sells, and how well known he is, and advertising plays a part in how well known he is.

So let's get back to Ms. Hocking.

She has no name-recognition. If you look at her blog, she only has a few comments per post. She has no traditional publishing background, either.

Compare that to me, who has some name recognition, and a prior platform in the print world. I've been doing this longer than she has by years, have a large installed fanbase, have a blog that gets a million hits a year, and it's tough to find a discussion about self-pubbing or Kindle that doesn't mention me.

Yet Amanda is creaming me in sales.

So what's happening here?

What's happening, I believe, is a shift in how readers decide what to read.

The old distribution method of print books isn't valid in the ebook world. While Patterson can get into tens of thousands of retail locations with his books, his ebooks and Amanda's ebooks (and my ebooks) only have a few sales venues; Amazon, Apple, B&N, etc.

The playing field is even. On an even playing field, anyone can win.

While Patterson no doubt sells a good number of ebooks based on brand recognition, Hocking is a perfect reminder that a lot of things influence why people by things, not just a famous name.

Many items that aren't name brands can still sell very well. In fact, for every Sam Adams, there are dozens of popular microbrews who would perhaps give Sam a run for the money if they had wider distribution.

As ebooks take over as the dominant format for fiction, we're going to see a shift. Those who succeeded in the old print model will no doubt carry some of their fans along with them, but they'll see a drop in sales and profits, simply because their publishers price their books too high, give them too little in royalties, and because there is now a lot more choice for readers.

It's no longer a question of going to Walgreens and only having fifteen books to pick from.

On the opposite end of the spectrum, authors like Amanda Hocking, and Zoe Winters, and Karen McQuestion, and Selena Kitt, and Lorelei James, are making big money without the brand recognition, advertising, or distribution of James Patterson.

Years ago, publishers used to "grow" authors. They'd build them up, year after year, until they had a sizeable backlist, and then take a shot at the bestseller list by having a big print run and a big marketing campaign. Many of the authors you see on the NYT list got there through this method.

These days, authors can grow themselves. By writing good books with good covers, and pricing them low, readers can discover them.

No widespread distribution, advertising, coop, brand recognition, or famous name needed.

In the future, the bestseller lists won't be dominated by name authors.

They'll be dominated by good books.

Wednesday, December 01, 2010

Konrath Self-Pubbed Sales

I haven't posted my numbers in a while, so here they are.

In the past six weeks, my twenty self-pubbed titles on Amazon Kindle have earned over $26,000.

In November, I sold over 9000 ebooks on Kindle. That averages out to 300 a day.

In November, I also sold 266 print copies of nine self-published titles, earning royalties of $1000. This number is skewed, since most of the titles weren't available until the middle of the month.

I'm not allowed to disclose sales of Shaken, which was published by Amazon Encore. But I'll say that it puts my self-pubbed sales for November to shame.

I attribute the boost I've gotten on my self-pubbed titles to Shaken's success. It hung out in the Amazon Top 100 for a month, and is now ranked at #148.

So is this as good as it gets? is the ebook bubble about to burst?

Not even close.

Amazon put their Kindle 2 on sale for $89 on Black Friday. It sold out in four seconds.

I predict in 2011, the Kindle 3 will be under $99. The market will begin to shift from early adopters to mainstream consumers. Millions of ereaders will be sold this holiday season, and next season will be even bigger.

In 2010, my January sales had a nice bump, from new Kindle owners trying out their new gadgets. 2011 will begin the same way.

I've also noted before how ebooks are like a pyramid scheme. Once they're live, they keep earning money, and more people review them and tell others about them, growing their fanbase. As an author, I add fuel to this fire by writing even more titles, biggering my potential for discovery and for new readers.

In 2011 my two Timecaster sci-fi books will be released. So will Stirred, the last Jack Daniels thriller, that I'm writing with Blake Crouch. I'm also doing a follow up to Serial Uncut called Killers Uncut with Crouch, and a spy thriller with another writer friend. Plus I'm still working on that secret project that will land me on the NYT list for the first time.

All of this new material will keep my backlist viable. In the past 20 months, I've sold over 100,000 self-pubbed ebooks. I bet I can sell more in 2011.

Now lots of folks are quick to point out that I'm an anomaly, an outlier. I believe this label is premature. With every new trend, someone has to be first. But others will follow.

I've mentioned many authors, newbies and seasoned pros, who are self-publishing with some success. In 2011 watch how many pros begin to release their backlists, and their shelf-novels, on Kindle. Also watch to see if any write specifically for Kindle, bypassing traditional publishing completely.

Right now, the profit margin for traditional publishing is slim. If enough authors strike out on their own, it will cause an industry-wide collapse. Fewer books published means fewer sales, which means bookstores close, which means publishers close.

Now let's take a few questions.

Q: You really believe gigantic publishing companies won't survive?

A: Hardcovers sales are down 40% from last year. Ebook sales are up 158%. But publishers are screwing authors on ebook royalties, and charging too much for ebooks. If they change tactics, they'll survive. If they don't, more and more authors will leave tradtitional publishers to make more money on their own.

Q: Don't they realize that will happen?

A: Some of the smartest people I know work in the publishing business. These are motivated, savvy people who love books. But it is notoriously difficult to change a business plan in a large corporation, and history shows that new technology leaves massive casualties. I'm sure the average NY editor has ideas on how to fix things, but their hands may be tied.

Part of the problem is precedent. For over a hundred years, authors had no choice but to deal with publishers. Publishers had all of the power, and they've taken it for granted that they always will. Now the balance of power has truly shifted, but rather than realize their ENTIRE product line comes from artists, publishers instead continue to treat them in the same old way, and expect them to be grateful for the attention.

That won't fly anymore.

Q: How do libraries fit into this future?

A: Libraries are adapting better than bookstores are. Many already have ebook lending available, and more will follow.

Q: How about bookstores?

A: Chapters in Canada is a bookstore chain doing well while others are struggling. If I ran a bookstore, I'd diversify by not only selling non-book items, but by selling used books, POD books (with an Espresso Book Machine on site), and figure out how to sell ebooks in-store and host ebook authors for signings.

Bookstores should also be selling online, both print and ebooks. But their online presence should be community-oriented with lots of user-aggregated content. BN.com and Borders.com are places to shop. Amazon.com is a place to hang out.

Q: I'm an author with ebooks for sale, and I'm hardly selling any.

A: What are you doing to sell your ebooks? Do you participate in any ebook forums online? Have you tried changing your cover/price/product description? Do you actively promote your ebooks? Are you sure they're properly formatted? Is everything you have available for sale? And, finally, are the books any good?

I know authors who are sitting on books, holding out hope for a print deal. I know authors who insist their covers are good when they are really sub par. I know authors who charge too much, and authors who have formatting errors on the first page, and authors who haven't updated their website in two years.

Ebooks aren't a Hail Mary pass that win the ball game at the last second. Ebooks are a career. All careers mean hard work.

Q: You're really making $620 a day?

A: That's just on Kindle. If we include other ebook venues, Createspace, my print deals, and royalties and subsidiary rights, I'm probably one of the better-paid authors working today. Who woulda thunk that you can actually make decent money writing?

Thursday, November 25, 2010

Black Friday Sale

Happy Day-After-Thanksgiving!

The wife says I have too many copies of my books around the house, so I'm having a sale.

I've been selling books on my website for years. Hardcovers are $24. Trade paperbacks are $14. Shipping averages about $4 per book.

But in the interest of clearing out some inventory, I'm selling autographed copies at near cost, and the shipping is on me.

By clicking on a button, you'll be taken to a Paypal cart. Paypal, of course, is 100% safe and free to use, and you can pay via check, credit card, or with your bank account.

Package #1 - The Jack Daniels Collection






$119.95

This set includes signed, hardcover copies of Whiskey Sour, Bloody Mary, Rusty Nail, Dirty Martini, Fuzzy Navel, and Cherry Bomb, for $119.95. This includes shipping.

The cover price for these is $144, plus $18 shipping. So this is a savings of of $42, plus I'll include a signed, numbered limited edition paperback copy of Serial by Jack Kilborn and Blake Crouch.

Seven books in all, some of them out of print, all autographed.

Package #2 - The Self Pub Collection







$99.95

This set includes eight of my recently self-published trade paperbacks: Origin, The List, Shot of Tequila, Disturb and Others, Trapped, Endurance, Jack Daniels Stories, and Horror Stories. All are professional formatted, 9"x6", about 300 pages each, autographed by me. I'm also including a hardcover copy of These Guns For Hire, a hitman anthology I edited, featuring stories by David Morrell, Lawrence Block, me, and 28 others.

The cover price for these is $140, plus $18 shipping. So this is a savings of $58.

That's nine books in all.

Package #3 - Everything






$219.95

Have you ever had the desire to own everything I've ever published, all at once? Has someone on your holiday list had that desire?

Now is your golden opportunity to get signed copies of EVERYTHING.

This includes hardcover copies of Whiskey Sour, Bloody Mary, Rusty Nail, Dirty Martini, Fuzzy Navel, Cherry Bomb, and These Guns For Hire, and trade paper copies of Origin, The List, Shot of Tequila, Disturb and Others, Trapped, Endurance, Jack Daniels Stories, and Horror Stories. Plus a signed, numbered copy of Serial, and a signed copy of Draculas.

That's seventeen autographed books, and shipping is included.

I've seen signed copies of some of my hardcovers sell for more than seventy bucks. This is a great opportunity to get my entire print catalog, everything autographed, and save over $80 off cover price, plus save the $28 shipping cost.

Of course, if you already have some of my books, you can order the others one at a time on my www.jakonrath.com/store.htm page. Buy any five books, get a sixth for free. The sixth book has to be the lowest price. Just contact me to let me know which one you want for free by putting FREE BOOK in the heading of your email.

Or, if you've been waiting for ereaders to become cheap enough to buy, on Black Friday Amazon.com begins selling their remaining stock of Kindle 2 readers for $89. Hmm... I recall someone saying that was going to happen eventually.

Happy holidays! This sale will continue until I take down the links for it.

Monday, November 22, 2010

Monetize It

I just updated my website, www.JAKonrath.com, with links. Lots of links, which all lead to my books.

Since writing in my sole source of income, it's in my best interest to make as much money from it as possible. And since I'm keeping the rights to the majority of my work, it makes sense to exploit those rights for all they're worth.

Here's what you can do squeeze the most revenue from your intellectual properties.

Kindle - The Kindle accounts for the overwhelming majority of my current income, and I'm selling over 350 ebooks per day. If you're new to the Digital Text Platform program that Amazon runs, you can get started by visiting dtp.amazon.com.

If, like me, you need some help formatting your manuscripts to make them Kindle-friendly, I suggest Rob Siders at www.52novels.com. He's fast, reasonably priced, and a true professional who will work with you to make your book look terrific on Kindle, and other ebook formats.

Smashwords - Once your ebook is up on Kindle, you should explore other ebook retailers. www.Smashwords.com allows you to list your ebooks on various formats, including Sony, Barnes & Noble, Kobo (which links to Borders), the Apple iBookstore, and Diesel.

B&N is the most promising so far, and now that Books-A-Million have begun selling Nooks (along with Walmart, Best Buy, and other brick and mortar retailers) I predict a nice holiday bump in sales.

As far as money goes, you can make slightly more, and get paid faster (with faster sales updates) if you deal with each of these companies directly. But I like the one-stop-shopping aspect of Smashwords. It makes things easier.

IndiaNIC - This company turns your ebooks into apps for sale on iTunes and the Android store. You have to contact them at www.indianic.com to set up a free account, and the money so far is underwhelming (I'm making maybe $50 a month) but it's a good idea to make your books available for the giant smartphone market.

Amazon Associates - This program is a bit labor-intensive to set up, but once it's finished, you can make 4% - 6% from every Amazon item you sell through your website. I have over fifty books, ebooks, and audiobooks available on Amazon, and my site gets a fair amount of traffic, so it made sense to implement this. Get started at affiliate-program.amazon.com.

Paypal - I began selling signed copies of my books off my website years ago, as a courtesy to fans who wanted my autograph but missed me during my various tours. It was a break-even venture.

But now, since I'm printing my own books, I can now function as a bookstore and make a few bucks. Paypal makes it easy to set up a website account and add a shopping cart and buttons to your site, as evidenced HERE.

Createspace - Ever since I began to earn money with ebooks, I've gotten requests from fans who want the print versions. During BEA, I met with many folks on the Createspace team, and also talked with a few authors who used the service. Recently, I took the plunge and made nine of my ebooks available in print through Amazon.com.

They're priced around $13.95 each, for 6" x 9" trade paperbacks, though Amazon has begun discounting a few. On each Amazon sale, I make about $3 - $4 in royalties.

While the basic version of Createspace is free to use, the Pro Plan costs $39 per title. For this extra cost, you get expanded distribution, better royalties, and cheaper author copies. I pay less than $5 per book--that's less than it would cost getting a Xerox at Kinko's, and the books are quality.

Since I'm no better at formatting fro print than I am formatting for Kindle, I hired someone. Her name is Cheryl Perez, and she's professional, reasonable, and easy to work with. You can reach her at yourepublished(at)gmail.com. Tell her I sent you.

Cheryl also took my cover art and created spines and back covers, perfectly sized for Createspace printing--yet another thing I couldn't do on my own.

My Agent - I often get asked what my literary agent thinks of all of my self-pubbing, since she doesn't get a commission from it.

I'm lucky that my agent is forward-thinking, because she helps me make even more money from these properties. Recently, she sold audio rights to my ebooks, and she's currently working on the foreign rights.

Conclusion - The Ron Popeil axiom "Set it and forget it" is pretty appropriate for all of the methods I've discussed here. Though there are time and monetary costs involved in setting these up, once they're live you can pretty much ignore them.

Including my website, I'll be selling books through ten different retailers. Createspace also works with a distributor, so bookstores can order the books. If you add audio and foreign markets, a property can be sold dozens of times.

Never before has it been so easy for an author to reach so many potential readers. I'm pretty excited by the possibilities here. The biggest enemy of self-publishers has always been distribution. Not anymore.

What's the new biggest enemy? Obscurity. But that's a blog topic for another day...


Wednesday, November 10, 2010

Guest Blogger James Swain

Joe sez: James Swain is an accomplished magician, gambler, and the bestselling author of fourteen thriller novels. I talked to him at a conference in Florida several months ago. He had a few questions about ebooks, and I was more than happy to answer them. As with all authors who ask (and even those that don't ask) I iterated that the keys to Kindle success are:

1. A good book with good formatting.

2. Good covers.

3. Good product descriptions.

4. A low price

Recently, he self-published four new ebooks on Amazon and Barnes & Noble, and they're doing exceedingly well. His covers were done by my cover artist, Carl Graves at Extended Imagery. He had them professionally formatted by my formatter, Rob Siders. And he priced them to sell, at $2.99.

I asked Jim to answer a few questions about ebooks, and he kindly responded.

Joe: What prompted your move to self-publish your ebooks on Kindle?

Jim: It was actual a series of events that led me to this decision. My publisher, Random House, had two books which they'd paid me to write in the Tony Valentine series that were in their catalog to be published. RH decided to release two other novels I'd written instead, and after two years of nothing happening, those books got kicked back to me. I'd been thinking about self-publishing them, and actually had orders for 5,000 of each title. Then I looked at the cost and flipped. It was going to run me over $50,000 to do this! The eBook route seemed much less expensive the more I looked at it. I had two other novels which my agent was shopping (The Program & The Man Who Cheated Death) which I decided to release as eBooks as well.

Joe: Have you been pleased with your results so far?

Jim: Ecstatic! I've sold over 1,400 books and also got renewed interest in a TV series that's in development in Hollywood for the Valentine series. I also enjoyed the process of self-publishing digitally, which is radically different than self-publishing in print. Back in the 1990s, I self-published two hardcover books on magic. Each book took 18 months to complete from start to finish. This process took 10 weeks from start to finish. Talk about a difference.

Joe: How easy was it to get your ebooks published? Did you get some help?

Jim: I didn't find it easy at all. If I hadn't heard you speak at the Mysteries to Die For conference in Sarasota, I don't think I would have done this. Your talk answered a lot of nagging questions, and empowered me to try this. Rob Siders, the gentleman who formatted my books, also helped a great deal.

Joe: Would you consider ever writing a novel specifically for Kindle?

Jim: Absolutely. I love to write stories, and have been doing so since I was a kid. Writing is my passion, and I can certainly see myself writing a book for Kindle. I think eBooks are the greatest thing since sliced bread for people who love to read, and there's no reason not to write something just for this audience.

Joe: Are you going to list your ebooks on Smashwords (and through them, on Apple, Sony, Barnes and Noble, Kobo, Borders, etc.)?

Jim: My eBooks were listed with Smashwords, but I was forced to take them down. Let me explain why. I got complaints from readers who didn't like the way Smashwords formatted my books, which was upsetting to me. I didn't want a product in the marketplace that didn't look professional, and readers were telling me that the books on Smashwords weren't up to snuff.

The second reason was B&N. At the time my books were released, Smashwords was the only way to get onto B&N's site. As you know, Smashwords doesn't put every author on B&N, just those they want to. While I was waiting for them to make up their mind, B&N launched their own platform called Pubit, which allows authors to list books on their site. I put my books on Pubit, and they went live in two days. Then a strange thing happened. Smashwords put their versions of my books on B&N's site, and undercut my price by 10%. I had no choice but to end my relationship with Smashwords.

Since then, I've listed my books on the iBookstore through Lulu, and am listing my books on Kobo and Borders as well, which I think covers all the bases.

I hope people won't take this comments as a slam of Smashwords. I think it's a good site that offers a good service, and Mark Coker, the founder, is a brilliant guy. It just didn't work for me.

(Joe sez: Just an FYI, the issues Smashwords have been having are the results of the retailers they're dealing with, not because of any problems on the Smashwords site. B&N, Sony, and Kobo take a long time to implement SW ebooks into their catalogs, and then they discount those ebooks. Smashwords is currently working to stop the discounting, and to make uploading books and reporting sales more timely, which is why I've stuck with them.)

Joe: Any predictions about the future of publishing?

Jim: I have been making a living from the publishing business my entire adult life, and could go on about this topic for days. Here's the Reader's Digest version: Those who embrace ebooks and the new technology will do just fine. Those who don't, won't.

Joe: I've been preaching about ebooks for over a year now. Have you been evangelizing this to your peers as well?

Jim: Yes, I have. The mainstream media has done a wonderful job of demonizing ebooks, and blaming them for publishing's current dire straits. As a result, many writers are avoiding the topic like the plague. They need to wake up, and look at the reality of what's happening. The publishing industry's downward spiral began in the summer of 2008, and had nothing to do with eBooks, and everything to do with a financial crisis that was out of control. Ebooks are the best thing that's happened to the business since the popularization of the paperback. They will eventually be the industry's salvation.

Joe: Thanks, Jim, for stopping by. I love it when "name" authors jump on this bandwagon, because it echoes what I've been saying all along: this is the future.

I'm not sure ebooks will be the industry's salvation, as much as they'll be authors' salvation. Making 70% royalties is a Very Big Deal, especially for pros who have accepted 8% for years.

But just as important is the time issue. After Jim and I spoke in Florida, he had four novels up on Amazon, fully formatted and with killer covers, within two months. There are no Big 6 publishers that could have accomplished that. Nor would any Big 6 publisher release four novels by the same author at the same time, worrying they would cannibalize each other's sales.

Which brings me to a point I often harp about. In an ebook world, there is no shelf life for books. Ebooks are forever. Which means that every day your ebook isn't live on Amazon is a day you aren't getting paid.

There is no longer any need to stagger book releases, or subscribe to the "one book a year" ethic that publishers seem to love. If you've got something ready to go, then sooner is better.

It's also worth noting, if you're a professional author with a backlist, that new Kindle books give your backlist a boost in sales. Previously this year, I'd been selling about 200 ebooks a day. Since November 1st I've been selling 350 self-pubbed ebooks a day. This is due to the launches of Shaken and Draculas in October.

This doesn't count the sales of Shaken, which I'm not allowed to specifically disclose because AmazonEncore likes to keep their numbers close to their chest. But I can say, if I include my backlist Jack Daniels ebooks with my self-pubbed ebooks, I was selling over 1000 ebooks a day not including Shaken.

That's a lot of ebooks.

Elsewhere on the interwebs, a lot of folks have been making predictions about how big this ebook market is going to get. While my belief that ebooks will replace print as the dominant format is based on precedent for other media technologies, my own sales, and my experience with the publishing world, it is still just a guess on my part. But ebook sales will increase quite a bit this holiday season. And they'll increase even more next year, now that color is possible with E Ink.

And print? It's dying. Check the latest stats on Publisher's Weekly. In a nutshell: ebooks up 151%, hardcovers down 40%. The same thing is happening with audiobooks. Downloads up 74%, CD sales down 40%.

This is the future. Get in on it as soon as you can.

Thursday, November 04, 2010

With A Little Help

This isn't a competition.

It never was, really. Very few readers only read one author. The vast majority like several authors, and the more a person likes to read, the more authors they wind up discovering, and following.

In some cases, price may be a bit prohibitive. If your book budget is $40 a month, you might have to choose between two new hardcovers, or five paperbacks. But, by and large, readers don't pick one book over another book. If they want to read them both, they eventually will.

Which brings us to authors helping authors.

If we're not in competition with one another, then it makes perfect sense to help each other out. After all, we're all in the same boat.

I do this a lot. Anyone who has ever done a booksigning with me knows that I spend a lot of time pimping my peers' books--often moreso than I pimp my own.

That said, here are some writers I'd like to share with you.

Simon Wood is a guy I've known for years. I really liked his book Working Stiffs, and you can get it now on Kindle for $2.39. But even better, if you buy this ebook, or any of Simon's ebooks, until the end of the week, he's donating all of the proceeds to Best Friends Animal Sanctuary. Simon obviously understands this "helping others" thing.

Tom Schreck is a friend, and we wrote a story together called Planter's Punch featuring Jack Daniels and his series character, boxer/social worker Duffy Dombrowski. The Kindle version has been out for a while, but Tom has just released the story, along with his other terrific Duffy stories, in print. Duffy to the Rescue is a great collection for those who still like dead tree books, and all proceeds go toward Basset Hound rescue.

Parnell Hall is a funny guy, and a good writer, and a singer of dubious talent. But his songs are pretty damn funny. Check out his video for King of Kindle, which features cameos by a whole slew of famous mystery authors. (You might also check out the King of Kindle Bouchercon Edition, which features a fat, bearded blogger you might recognize.) His books are even better than his videos. Try Suspense, which is only $2.99 on Kindle. Hmm, I wonder why he chose that price...

Next week I'm doing a blog interview with the multi-talented James Swain, who is burning up the Kindle charts with his thrillers. Until then, check out Jackpot, the cover art done by my guy Carl Graves, and priced on Kindle at $2.99.

Marie Simas is a friend of this blog, and her ebook Do Tampons Take Your Virginity is a memoir about what happens when you grow up in an insane Catholic family. My wife just finished reading it, and loved it. It's a bargain at $2.99. I'll be interviewing the author sometime this month.

Dating My Vibrator by Suzanne Tyrpak was terrific, and even though it isn't the type of thing I normally read (online dating disasters?) I really enjoyed it. And for 99 cents, so will you.

Blake Crouch and I go way back. We're currently working together on two projects. One is the eighth and final Jack Daniels thriller, Stirred (the sequel to Shaken.) We're also working on a follow up to Serial Uncut called Killers Uncut, which ties up loose ends while showcasing a few bad guys from Jack Daniels's past. Both Stirred and Killers Uncut (along with Shaken and Serial Uncut) feature Blake's serial killer Luther Kite, who appeared in his terrific thrillers Desert Places and Locked Doors--both now $2.99 on Kindle.

When Draculas was released two weeks ago, Blake and I went on Kindle Boards and offered to buy people's ebooks if they bought ours, as a quid pro quo gesture. Quite a few authors took us up on this. Here's a list of them all. If you're looking for new writers, these folks are the future. And they're all $3.99 or less.

Stars Rain Down by Chris J. Randolph - $2.99 - After a devastating alien invasion, the last scattered survivors are forced to employ savage and unthinkable tactics in the battle for their future. Even if they win, can humanity ever be the same?

Down the Drain by Daniel Pyle - 99 cents - Bruce has lost everyone he ever cared about—even his cat. Now, when he thinks he’s finally alone in the house, something will come clawing its way out of the plumbing to prove him wrong.

Take the Monkeys and Run by Karen Cantwell - 99 cents - When film loving suburban housewife Barbara Marr talks her two friends into some seemingly innocent Charlie’s Angels-like sleuthing, they stumble upon way more than they bargained for and uncover a piece of neighborhood history that certain people would kill to keep on the cutting room floor.

No Good Deed by Mary McDonald - 99 cents - Mark Taylor, a photographer in Chicago, discovers first hand that no good deed goes unpunished when the old camera he found during a freelance job in an Afghanistan bazaar gives him more than great photos. It triggers dreams of disasters. Tragedies that happen exactly as he envisions them.

Wishful Thinking by K. Crumley - $1.59 - One stormy night Maevis Etherwood came home and found her husband in bed with another woman... What exactly transpired afterward remained a mystery, even to Maevis herself.

Camille by Tess Oliver - 99 cents - At a time when society conforms to the strictest rules and most proper etiquette, sixteen-year-old Camille Kennecott and her guardian, Dr. Bennett, live a most unconventional life. They hunt werewolves.

Gone by Karen Fenech - 99 cents - FBI Special Agent Clare Marshall was separated from her sister Beth in childhood when their mother tried to kill them. Now Clare learns that Beth lives in the small town of Farley, South Carolina, but when she goes there to reunite with Beth, Clare discovers her sister is missing and that someone in the town is responsible for her disappearance.

Empath by Frank Zubex - 99 cents - After being shot in the cemetery, Detective Nick Crowell encounters ghosts and people with paranormal problems. In this collection of nine stories, five of which were originally published in DemonMinds from 2007 to 2008, you'll read about people who's lives have changed so drastically that they seek out Detective Crowell for help.

Blood Spring by Erik Williams - 89 cents - A husband and wife lost in the woods... A feral family that worships an ancient god... Who will make it out alive?

Love Lust and Petty Crime by Harclubs Bartag- $2.84 - Emmet Storch was an unemployed sponger who thought he had no calling in life. All that changed when he landed a job in the call centre at the monolithic Star Insurance where, from the very first day, he was magnificent.

Pain by Harry Shannon - $2.99 - A Top Secret virus infects the water supply of a mountain town. Two mercenary soldiers, a retiring doctor and a handful of terrified patients struggle to defend a remote ER against a mob of the living dead. Through one long, harrowing night the living will learn there are many different kinds of... PAIN.

Failing Test by J.M. Pierce - 99 cents - You know him, but you can't remember his name. He is the one that is always there, in the background, all but invisible to those roaming the hallways. What if he had a secret? What if it was a secret that even he didn't know?

Reining In by Dawn Judd - 99 cents - Khalida is a five thousand year old vampire. As technology and national security become more prominent, it becomes harder and harder for her to hide her secret from the world. In order to remain undetected by humans, she creates a network of people whose only job is to hide her identity.

The Usurper by Cliff Ball - $2.39 - Ever wonder what would happen if our worst fears were realized and we elected someone who was willing to destroy the USA, even if he was destroyed himself? The Usurper is that novel. It is a fictional account of what would happen if the Soviet Union and KGB were given the chance to take down the United States from within.

Gnelfs by Sidney Williams - $2.99 - Cries in the night from her daughter, Heaven, are just the beginning for Gabrielle Harris. What seem to be nightmares about Heaven's favorite cartoon characters soon lead Gab to a stranger paranormal conspiracy focused on revenge.

The Knight of Death by Brendan Carroll - $2.99 - An apparent kidnapping and rape become the first steps in a mystical journey for the Chevalier du Morte when a routine mission precipitates a spiritual fall from grace. As the tables turn on the abductors, the immortal Knight sinks in a corrupt quagmire of sin while fighting to recover his lost purpose and identity.

Space Junque by L.K. Rigel - 99 cents - Char Meadowlark accepts an invitation to visit the Imperial Space Station from Mike Augustine, her dead sister's fiancé. While she's in orbit eco-terrorists start a planet-wide war.

Fruitbasket From Hell by Jason Krumbine - $2.39 - My name’s Alex Cheradon. I’m a private investigator. I do NOT slay vampires, battle demons, fight zombies or vanquish evil spirits. In fact, you know what? Let’s just strike a line through the whole supernatural genre and call it a big no-no for me, okay?

Daughters by Consuelo Saah Baehr - $2.99 - In this sweeping, uncommonly stirring narrative spanning 1883 to 1957, Baehr chronicles the lives of three Palestinian Christian women: Miriam Mishwe, her daughter Nadia and Nadia's adopted child, Nijmeheach fated to struggle with the competing claims of loyalty to family and love for a man.

The Fall: An Undead Apocalypse by Robert J. Duperre - $2.99 - An ancient evil, trapped in the ruins of a lost Mayan temple for centuries, has been unleashed. It takes the form of a deadly virus, one that causes violent insanity in the living and the recently departed to rise and walk.

Top Ten by Ryne Douglas Pearson - 99 cents - A killer who believes himself an artist of unmatched talent is incensed when he is placed last on the FBI's most wanted list, and begins killing off those fugitives above him, each in a twisted manner that serves his creative vision.

Swallow by Tonya Plank - 89 cents - Sophie Hegel is a shy New York lawyer from small-town Florence Arizona, known not for the Renaissance but for housing a large prison. She's just graduated from Yale Law School and landed her first job when, one evening she feels a fist-like ball form at the base of her throat.

A Dance of Cloaks by David Dalglish - $2.99 - Thren Felhorn is the greatest assassin of his time. Marshalling the thieves' guilds under his control, he declares war against the Trifect, an allegiance of wealthy and powerful nobles. Aaron Felhorn has been groomed since birth to be Thren’s heir. Sent to kill the daughter of a priest, Aaron instead risks his own life to protect her from the wrath of his guild. In doing so, he glimpses a world beyond poison, daggers, and the iron control of his father.

Not What She Seems by Victorine E. Lieske - 99 cents - Steven Ashton, a billionaire from New York, and Emily Grant, on the run from the law... and when they meet he can’t help falling for her. What he doesn’t know is that interfering in her life will put his own life in danger.

Need to Know by Christine Merrill - $2.39 - The new man in Liz Monahan’s life is a rogue secret agent who’s trying to kill her. But at least he’s single.

The Heretic
by Joseph Nassise - $2.99 - In this internationally bestselling series from Bram Stoker and International Horror Guild Award nominee Joseph Nassise, the ancient Templar Order has been resurrected as a secret combat arm of the Vatican, charged with defending mankind from the supernatural enemies that threaten them at every turn.

The Ways of Khrem by D. Nathan Hilliard - $3.99 - Cargill the Bookseller lives a quiet life, in a modest house, overlooking the vast city of Khrem...a magical metropolis of cavernous streets, lofty spires, and dark secrets. His life is turned upside down when Captain Wilhelm Drayton of the City Watch arrives at Cargill's doorstep and confronts him with his criminal past.

Powerless by Jason Letts - 99 cents - Mira Ipswich couldn't have ever known the startling difference that separates her from the rest of humanity. But when she discovers a strange anomaly in the midst of her seclusion, her parents are forced to reveal she exists in a world where everyone is imbued with a wondrous natural gift. Everyone except herself that is.

Asylum by Erik Lynd - $2.99 - Forced into a psychiatric hospital by uncaring parents, a teenage boy must master the strange power within himself to overcome the horror gathering in the shadows.

Broken Wings by Sandra Edwards - 99 cents - Rio Laraquette thought the legend was nothing more than an enchanted tale about star-crossed lovers who left behind a fortune. That is, until she figures out that she—in a past life—was the culprit who stole a shipment of gold and silver and buried it somewhere in the hills of northern Nevada.

Courtesan by D.A. Boulter - $2.99 - She needed a ship to escape pursuers; he a companion on a trip to the stars. The deal seemed straight-forward, but neither told the other everything.

eBully by Dave Conifer - 99 cents - Vice Principal Steve Lukather is desperate. Just like last year, an internet bully is terrorizing one of his students at Lakeland Middle School.

Cameo the Assassin by Dawn McCullough-White- 99 cents - Cameo, an alias for Gwen, "the thrall of a vampire," has two masters to serve. One is Wick, the aging, spell-casting head of the Association of Assassins, who assigns missions to the battle-scarred Cameo. The other is Haffef, Cameo's vampire "Master," who years ago rescued her from certain death after her vicious rape and beating and a deadly attack upon her younger sister.

White Seed by Paul Clayton - $2.39 - White Seed hews closely to the record of Sir Walter Raleigh's second doomed attempt to plant the British flag in Virginia. The depiction of the colony's physical and moral disintegration between 1587 and 159o evokes a harrowing sense of human fallibility. Readers will find this saga, which soon achieves page-turner velocity, to be both a dandy diversion and an entertaining education.

Bound by Blood by Kimberly Hoyt & Danielle Bourdon - $2.99 - He was willing to give up eternity to have her, but would he die to keep her?

October Breezes
by Martia Rachel Hooley - $2.99 - Skye Williams knows everything there is to know about mistrust: Dad skipped out when she was five, leaving Mom with an angry daughter and an upside-down mortgage.

One Insular Tahiti by Thea Atkinson - $2.99 - Luke MacIsaac is dead, but not restfully so. In his watery afterlife he takes notice of an infant girl struggling to survive her birth. He feels a peculiar attachment to this girl and revisits her birth over and over again knowing she can survive if she is given a purpose. He wills her to be his mother in his next incarnation.

The Summoning Fire
by David Michael - $3.99 - All Reese Howard has left is pain. Pain and a pump-action shotgun.

Cries in the Dark by P.A. Woodburn - $2.99 - Two prostitutes vanish. Chimps are mysteriously missing from a primate sign lab. Is there a possible link to a biomedical research facility? While premed student Alex Buchanan confronts her new-found ability to communicate telepathically with animals, the body toll mounts.

The Kinshield Legacy by K.C. May - $2.99 - A mysterious stone tablet with five magical gems has sat abandoned in a cave for two hundred years. The kingdom is in ruins, with only warrant knights to keep the peace. But then, the gems in the tablet, one by one, disappear.

We Interrupt This Date by L.C. Evans - $2.39 - Since her divorce a year ago, Susan Caraway has gone through the motions of life, feeling at best mildly depressed. Now she is finally coming out of her shell. Just when she decides on a makeover and a new career, her family members call on her for crisis assistance.

Forbidden The Stars by Valmore Daniels - $2.99 - At the end of the 21st century, a catastrophic accident in the asteroid belt has left two surveyors dead. There is no trace of their young son, Alex Manez, or of the asteroid itself.

The White Hairs by Noah K. Mullette-Gillman - $2.99 -The White Hairs is a work of spiritual mythology. Somewhere on a white and snowy mountain, is a young creature learning how to leave his body and travel the world inside of the wind.

Jenny Pox by J.L. Bryan - $2.39 - Jenny Morton is a quiet small-town girl from South Carolina whose touch spreads a deadly supernatural plague--she can't touch anyone for long without killing them.

Monster Mashup by M.J.A. Ware - $2.99 - Monsters, magic, goblins, zombies, and more. Be prepared to sleep with the lights on. This collection of nine short stories will have you looking over your shoulder, avoiding mirrors. and jumping at the slightest sound.

Out of Time by Monique Martin - $2.99 - When a mysterious accident sends Professor Simon Cross and his assistant, Elizabeth West, back in time to 1920s New York, they find it's more than a the world of Prohibition and speakeasies. It's a world where the underground is run by the underworld, and where vampires and mobsters vie for power in the seedy underbelly of Jazz Age Manhattan.

A Little Girl In My Room by Claire Farrell - 99 cents - A Little Girl in my Room & Other Stories is a collection of dark flash fiction by upcoming author, Claire Farrell. This book is Rated R: Adults Only. Some may find the themes addressed disturbing.

The Book of Biff by Chris Hallbeck - 99 cents - The Book of Biff is a single panel comic about spaghetti, time travel and toast. The strip centers around a child-like mad scientist named Biff who may be part cockroach or possibly an alien.

Lonely is the Soldier by Jeffry S. Hepple - $2.84 - Follow the career of 1st Special Forces Operational Detachment-Delta officer R.A. Lincoln from Delta selection through the start of the War on Terror.

Night Touch by John C. Hamilton - $2.99 - Christopher Price roams the dark streets of Manhattan, terrified of his past, searching for a future. Dr. Willard Pull: dentist and concerned citizen. Blood lust sends them on a collision course. One of them is a serial killer. The other is a vampire.

Northwoods Deep by Joel Arnold - $2.99 - Deep in the north woods, two sisters become lost; one stalked by a murderous ex-husband, the other unable to rid herself of the leeches that appear mysteriously on her skin. All are drawn to an old, dilapidated cabin. Inside lives an old man with awful urges, accompanied by a Rottweiler possessed by something…unnatural. But it’s what resides beneath the cabin that they should really be worried about.

In the Mood by Ellen Fisher - 99 cents - Jude Patterson is a sexy but shy romance novelist who discovers the flowery language he's always used in historical love scenes doesn't translate well to contemporary romances. Alyssa Stone is a beautiful fan who offers to help him learn to write better love scenes. Jude is fascinated by Alyssa, whose confident and sensual demeanor conceals a very vulnerable interior. Before long, he's the one showing her how to write love scenes... and maybe even how to write happy endings.

The Adventures of Whatley Tupper A Choose Your Own Adventure by Rudolf Kerkhoven & Daniel Pitts - $2.99 - Whatley Tupper is an A-grade janitor at a B-grade university about to become entwined in C-grade fiction! Yes, there is something in the air tonight... Adventure! Romance! Carbon Monoxide!

So there you are. Quid pro quo in action.

And to the authors I've listed here, I encourage you to link to this blog on your blogs (or on Twitter, Facebook, or wherever.) We're all in the same boat, so we all should be rowing.