Tuesday, July 29, 2008

Validate My Parking

Writers crave validation.

It's built into our psyches. We believe our words are good enough to put down on paper, and then we have the narcissism to think that others will not only enjoy our words, but pay for the privilege to read them.

Because of that, we tend to get attached to what we write. These words are our babies, and criticism is hard to bear. We take it personally.

This is silly. Everyone has an opinion, and all opinions are valid. Yes, if your writing failed a reader, it's your fault. But your job isn't to enthrall every reader. Your job is simply to enthrall more than you fail.

The fact is, you'll fail some readers. Lots of them.

You'll get bad reviews. You'll get angry emails. You'll get snotty comments. Some will be aimed at your writing. Some will be aimed at you personally.

This is a good thing.

Not because these comments are correct---though if enough people say the same thing, you should really start to listen. But because getting feedback, good or bad, means you're reaching people.

The bigger you get, the more negative feedback you can expect.

So how do you deal with people who don't like you?

If you want to be a grown-up, you should ignore them. I've never seen anything good come out of engaging a critic. Once you begin to defend yourself--or even worse, attack--you've pretty much lost some face.

What Peter says about Paul shows more about Peter than about Paul.

As for how you should feel, well, you should act like a grown up there as well. Sticks and stones. Unless someone is burning a cross outside on your front lawn, you really can't take negative people seriously.

You shouldn't take positive people seriously, either. But you can say "thanks" to those who offer kind words. If you're really grounded, you can thank the naysayers too.

But JA, isn't validation the reason we become writers in the first place? Didn't you read your opening sentence?

Yes. But get your ego boost from your royalty check, not from reviewers, critics, fans, blogs, awards, peers, and message boards.

Then who are the people you should listen to?

That's easy. Turn on your cell phone. Look at your contact list. Those are the important people in your life. Take praise and criticism from them. Everyone else is window dressing.

Some people won't like you. Get used to it. If you can't, don't be a writer.

You're a pompous, egotistical, self-important know-it-all.

Thanks for your comment, and thanks for reading. :)

Tuesday, July 22, 2008

Now Somebody Scream

The Newbie's Guide To Publishing Book has been grabbed over 2000 times in the last two weeks. But you couldn't tell by looking at that blog entry, which (at the time of this writing) only has 18 comments.

While feedback is an indicator that people are tuning in, it isn't a precise one. Yet, as writers, we crave feedback on not only our stories, but on our blogs and MySpace and websites.

I'll assume, because you're reading my blog, that you're a writer, and that you'd welcome more feedback. Maybe you want to get comments on your blog. Maybe you want fan mail. Maybe you simply want to know that people are out there, even if they don't even respond.

First issue first, how can you tell people are tuning in?

For download tracking, I use http://www.bfnsoftware.com/, which is free. It requires a bit of HTML knowledge to set up, but once it's up and running you can leave it alone and let it do its thing.

For website and blog hits, I use http://www.statcounter.com/, also free. StatCounter is a great service that not only lets you track hits, both repeat and unique, but also tells you how long the visitor stayed, where they came from, what keywords they used to find you, what browser they viewed you on, and what country they're from, among other things.

For my emailing list, I use http://www.ymlp.com/, which is $160 a year. This allows people to sign up for or remove themselves from my newsletter list, and I can send out 9000 emails just by pressing a button. I've played with other bulk email senders, and found this one to be the best.

If people aren't hitting your site, aren't signing up for your newsletter, I've written extensively on how to drive traffic. Remember to offer free entertainment and information, make sure you have a lot of links going in and coming out, that your metatags are specific, and that you have your URL on your email signature, business cards, and on everything you publish.

But what if you want actual human interaction rather than just a hit counter? What if you want email and comments and feedback? Counters let you know people are tuning in, but actual responses are so much more encouraging.

I'm still not 100% sure why certain things get big responses and others don't. Some of my blog entries have over a hundred comments. Some, under a dozen. I started a second blog over a year ago called The Anonymous Publishing Vent Club, which allowed people in this business to let out steam and point fingers without naming names. I expected it to get a lot of traffic. It did, for a while, but it didn't get any contributors. With no one posting, traffic died.

But I have learned a few things about how to get responses. If you want someone in cyberspace to reach out and touch you, try the following:

Contests. I held writing contests for a few years, until it became too hard to keep up. But it did generate traffic, spawn links, get me mentioned by others, and get me a lot of email. If you're holding a contest, make sure it is for something people actually want. A cash prize works best.

Giveaways. This works even better than contests. Instead of having people jump through hoops to get a freebie, just give it to them. Between the contests and the freebies, I spend over a thousand dollars a year just in postage.

Newsletters. I don't abuse my newsletter list, only sending out one or two a year. Some writers send them out monthly. Some even weekly. I don't believe micro-updates are necessary, and more intrusive than welcome. What do you think?

Bulletins. For instant feedback, nothing beats a MySpace bulletin. Of course, only a small percentage of your friends will respond, so if you want a lot of responses you need a lot of friends.

Polls and Quizzes. I've posted a few quizzes on the Newbie's Blog, and just put a poll on my website because I was getting so many emails about the ending of my new Jack Daniels novel, Fuzzy Navel. People like to do more online than just read, and letting them interact and interface seems to get results.

Asking Questions. Seems obvious, but how often do you ask for readers to respond? If you want people to contact you, ask them to. Encourage this by soliciting their feedback with thoughtful questions, such as "How Many Newsletters Should an Author Send?" Seriously, I want your response on that. One or two a year? Three to eight a year? Once a month? Once a week?

Being Controversial. The blog post that receive the most comments are the ones where people disagree. I love it when people think I'm wrong. Conflict is interesting, and as long as it doesn't devolve into a flame war, differing opinions makes for great reading. Nothing heats up the blogosphere like taking sides on a hot issue.

Again, for any of these to work, you have to make sure that you're providing a good reason for people to visit you in the first place. So many agents and publishers tell authors to get a blog, and so many other tell them not to bother because they don't help. Both are right and wrong.

Online promotion will help, but only if you understand how it works, can set attainable goals, and are able to measure your effectiveness.

Of course, one of the best measures of effectiveness is feedback...

Saturday, July 19, 2008

Bending Over and Taking Advice

I give advice all the time, often without being asked.

A wise man (Baz Lurhmann) once said: Advice is a form of nostalgia, dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it’s worth.

He's right. We feel we've earned our experience, and sharing it with others makes us feel good by believing we're helping someone else.

Because advice is more about the advisor than the advisee, most of it is useless.

Of course, this blog is a notable exception, and my words should be taken as gospel.

"But JA," the canny among you might say, "you can give advice, but can you take it?"

Yes.

And no.

While everyone truly believes they have an open mind (they also believe they have a sense of humor and are an above-average driver), very few truly do. We're saddled with years of prejudicial, repetitive behaviors, and very little can make us entertain new ideas, let alone attempt them.

Anyone who has heard the story of how I got published knows my eureka moment was when I realized I didn't know what I was doing and starting looking critically at the situation and listening to others. In other words, I did the best I could to become a blank slate with an open mind.

My mind ain't so open any more.

The problem with being right is you take being right for granted, and assume one successful strategy means they're all successful.

Of course, they're not. Learning is about observing, asking questions, and experimenting with what works. It's not about getting an idea and automatically knowing it is the gospel truth.

So, like most people, I feel I know a lot. But I also try to listen to contrary viewpoints, and if possible, incorporate them.

For writers this is essential.

Since it's impossible to be objective about our own work, and our own careers, it's mandatory to get the advice of others. Family. Peers. Agents. Editors.

When they say things we automatically agree with, that's not very helpful. Sure, validation is nice. But you won't get better or smarter unless someone tells you what you're doing wrong.

It isn't easy being told you're wrong. But it is a wonderful opportunity to learn something.

When I'm given advice I don't agree with, here are some strategies I use to gauge its usefulness:

1. Consider the source. If the source is a trusted friend, or a respected peer, or an industry professional, I listen more closely. The importance of the person offering advice doesn't make the advice correct, but it does give it more weight than that overly-critical dunderhead in your writer's group or your Aunt Helga who keeps asking if you're rich yet.

2. Consider the intent. The best advice comes from people who have a good agenda. A flippant remark from a jealous sibling doesn't mean as much as a detailed critique by your agent, who is trying to sell your work.

3. Drop your guard. You can't hear advice when you're being defensive. Attacking the advisor turns it into an argument, not a discussion, and offering knee-jerk rebuttals is childish.

4. Listen. Listening is something that very few have mastered, but it is THE most powerful social skill. Completely hear the person out, and ask questions to clarify things.

5. Imagine. Think, really think, about the possible outcomes if you take this advice. Worst case scenario is you always learn something by trying it. Best case scenario is the advisor is 100% correct and just saved your ass.

6. Weigh. Advice, by its nature, usually goes contrary to what we're currently doing. In some cases, it gives us direction where there is none. But in many others, it asks us to change our direction. After you imagine where this advice might take you, you must weigh that against the path you're already following. Drop your pre-conceptions, and look at both ideas without ego. What are the pros and cons of each, and which will be better for you?

7. Act. You learn by experience. I think everyone should try just about anything at least once. Bias doesn't help you to grow. Denial doesn't help you to learn. Only through action can you truly understand cause and effect. If you like the advice, then take the advice rather than just dwell on it. I also believe that you should try taking advice that you don't necessarily like, just so you can study the outcome.

8. Thank them. Being grateful, and gracious, makes the advisor feel all warm and toasty, and ensures you'll be getting advice again.

I also need to add that giving advice, while cheap and easy, requires more than just an opinion and a big mouth. Many people don't want advice, so you should only give it when asked, or at least offer to give it before blurting it out. I try to give advice based on experience, rather than on hypothesis. This blog is about the things I've learned. Sure, there are also educated guesses, and my opinions are still subjective and hardly universal. My advice might even be flat-out wrong for you.

But if you want to know whether you should take my advice, you should take my advice about taking advice.

Monday, July 14, 2008

How Not To Start A Story

In the spirit of full disclosure, I'm in a bad mood. For the past few days I've been wading through hundreds of short stories. I'm a paid judge for a big contest, and my verdicts are due.

This bad mood has been brought about by seeing the same story mistakes, over and over and over and OVER AND OVER...

So, for the benefit of the newbie writing world, and to save me future pain if I ever judge a contest again, please take the following to heart:

DO NOT START A STORY WITH WEATHER
Yes, you can work weather into the scene. But I don't care that it was sixty-five degrees on a spring morning, and if you make that your first sentence you're going to remain unpublished.

DO NOT START A STORY WITH CHARACTER DESCRIPTION
Your protag may be named Bob McTestes, and he was born in Sunndydale, Ohio in 1967, but you need to work that into the body of the story and not make it the first sentence. Better yet, don't work it in anywhere.

DO NOT START A STORY BY ADDRESSING THE READER
"You'll never believe what happened on July 2, 1943." You're right. I won't believe it, because I just stopped reading.

DO NOT START A STORY WITH PREMONITION
"Phil Assmaster didn't know he was going to die that day." But Joe Konrath knows you're not going to win this contest.

DO NOT START A STORY WITH THE PROTAG WAKING UP
Frankly, it shocked me how many stories began like this. More so than any other way I'm warning against. Opening your eyes because you had a bad dream or heard a strange noise is a quick way to put the reader to sleep.

DO NOT START A STORY WITH CLICHES
Once upon a time. A long time ago. This is a true story. Ugh. Next time, save me the trouble and put the story in your own recycle bin.

DO NOT START A STORY WITH SETTING DESCRIPTION
"Moronville, Ohio was a town of 8371 people originally founded in 1872 by Quakers." Hopefully, one of those Quakers has a gun and will shoot me.

DO NOT START A STORY WITH TELLING
"Josh felt terrible." Really? How am I supposed to picture that? Maybe I picture Josh's stomach aching, his head throbbing, and the hole where his heart is supposed to be. If I'm picturing that, perhaps you should have as well and written it that way.

DO NOT START A STORY WITH DESCRIPTION
I don't care if you're describing a person, place, thing, era, or whatever. I want to read about conflict, not helper words.

DO NOT USE HELPER WORDS
Force yourself to pare away every adverb, and half your adjectives. Also kill any speaker attribution other than "said" and "asked."

DO NOT START A STORY WITH A PROLOGUE
Your short story doesn't need a prologue. Your novel probably doesn't either.

DO NOT USE EXCLAMATION POINTS!
Especially a bunch of them!!!!!!!

DO NOT USE THE SAME FARUQING WORD TWICE IN THE SAME FARUQING PARAGRAPH
Get the faruquing point?

GRAMMER AND SPELING SHOULD BE PREFECT
If you don't care, why should I? Ditto annoying dialect spelling. Y'all get a-ight wit dat sheet, 'kay?

And finally:

DO NOT MAKE YOUR MAIN CHARACTER AN ANIMAL
Ever.

Are there exceptions to these rules? Of course. There are always exceptions. But I didn't see any in the 2000+ stories I had to endure.

Also, for the love of all that is good, use 12 point Arial, Courier, or Times New Roman, double space the text, one inch margins, and indent each paragraph but don't add extra spaces in between them.

Rant over. Ignore at your own peril. Now I'm going to go have some bourbon and scour my eyes and brain with steel wool...

Thursday, July 10, 2008

The Newbie's Guide To Publishing Book

An all-inclusive writing book over four years in the making, filled with more than 750 pages of tips, tricks, and advice. And it's 100% free.

Click HERE to download an Adobe .pdf copy, or get one at my website, www.jakonrath.com/.

I'm pretty happy with how this turned out. It contains over 300 essays broken down by the following topics:
  • Writing
  • Breaking In
  • Publishing
  • Promotion
  • Touring
  • Peers
  • Internet
  • Reviews
  • Newsletters
  • Motivation
That's more than 250k words worth of material, organized, indexed, and bookmarked for your reading convenience. To use Bookmarks in Adobe Reader, click the bookmark icon on the left side of the .pdf when you open the file. You can also click on the page number in the table of contents and be taken straight to that article.

Best of all, there are hyperlinks to the original blog entries, allowing you to read and add to the comments on hundreds of different topics.

Extra special thanks to Rob Siders for his help in putting this together. When you finish writing that novel, Rob, I demand to be your first reader...

Sunday, July 06, 2008

Success = Pwned

Call me crazy, but I believe that when a writer creates a character, they're allowed to decide what that character says and does.

But, strangely enough, when a writer reaches a certain level of success, they have less control rather than more.

A few weeks ago I was at a local restaurant-slash-arcade watching some people play the new Rambo video game, which involved shooting large plastic assault weapons at a giant screen. When David Morrell created the character more than thirty years ago, he probably couldn't have conceived of it some day being a coin-operated attraction. But when David sold the rights to that novel, and that character, others were able to decide what Rambo did.

Rights, however, don't matter much to fans. I've noticed a growing trend on Amazon.com where fans somehow feel justified in saying authors aren't being true to the characters they've created.

I'm guilty of this myself. My very first (and only negative) Amazon review was of Hannibal written by Thomas Harris. I was hugely disappointed in how Harris had turned the ultimate evil serial killer into a hero who only kills rude people.

Apparently I helped to spearhead a disturbing trend, because in recent years there have been thousands of fans heaping such criticism at Anne Rice, Patricia Cornwell, Janet Evanovich, Karin Slaughter, Lee Child, and many others, claiming these authors have disrespected their own protagonists.

What a fascinating social phenomenon this is.

It's one thing liking or disliking a book. But it is something else entirely for a reader to take ownership of a character, and to chastise the creator of that character for causing said character to do things the reader doesn't believe that character should do. Can you imagine painting a picture of a duck and then having other people tell you that it isn't a duck at all?

Expectation plays a huge part in this. When we're entertained by things we've read, we expect more of the same. But when the writer does something that we don't agree with, then our expectations aren't met, and we're disappointed and perhaps even angry.

Consider how odd this is. Characters are no longer confined to the page, or to the imagination of the writer. They exist in the minds of the readers. And if something on the page doesn't mesh with what is going on in the reader's head, the author is to blame.

But the author really can't be untrue to a character they created. It's impossible. As the creator, the author can chose to do whatever they want with the character. There is no intrinsic right or wrong, true or untrue, fair or unfair.

Yet readers can become attached to characters to the point where they take ownership of them, and then they decide for the writer what is allowed and what isn't. If they believe that the writer wasn't true to their own creation, the 1 star scathing reviews begin to accrue.

Does this affect the writer? It has to, to some degree. All opinions are valid, even if you disagree with them. The artistic part of the writer can't help but be hurt by the negative comments, and the business part of the writer can't help but think that haters can't really be good for the bottom line.

So does that mean, when you reach a certain level of success, creativity is more about placation than invention?

I haven't reached a level where I get scads of emails from people who don't like what I've done with my characters. But I can foresee it happening. Books are like children, and once they're out in public the writer/parent has little control over what they do and how they effect others. Success means you will invariably disappoint a segment of your audience.

Strangely, though, our expectations and opinions can change. We've all seen movies that we disliked, then saw them again and liked them, and vice versa. Art needs an audience, and is only endowed with the attributes we ascribe to it. In other words, what you bring to the table may be more important than what's being served.

So now I look back on my review of Hannibal and I think I was wrong. Not in disliking the book, but in blaming Harris for my disappointment. Hannibal Lector belongs to Thomas Harris, and only he can dictate what his character does. He saw his character differently than I did, and he's allowed to do that because he created him. I'm allowed to dislike the choices that Harris made, but I have to realize that biases and expectations aren't on the page; they're in my head.

Because we're such an opinionated species, and because the Internet allows for the anonymity to say things we'd never say in public, we're quick to voice our disappointment in public forums.

But maybe instead of rushing to post that 1 star review we should try to figure out who is truly to blame...

Wednesday, July 02, 2008

Summer 2008 Newsletter

Straight Up - The Official Newsletter of Author J.A. Konrath #8

In this issue:
--Introduction
--Book Launch Party
--The Fuzzy Navel Tour
--Reviewer Contest
--Free E-Books
--MySpace
--Speaking Engagements
--Recent News
--Be AFRAID
--Jack Daniels Movie Update
--Freebies


--INTRODUCTION

You're on this mailing list because you love books. I love them too. This email is my way of reaching out to readers, librarians, bookstore employees, and fellow authors, and giving you free stuff. If you want to be taken off this list you can opt out using the link at the bottom. If you've asked to be removed from this newsletter and haven't been, I apologize. If you've signed up for this newsletter and haven't received it, you probably aren't reading this, but I apologize anyway.

My fifth Lt. Jacqueline "Jack" Daniels thriller novel, FUZZY NAVEL, will be released in hardcover and on audio CD and MP3 on July 8th. The first four novels in the series, WHISKEY SOUR, BLOODY MARY, RUSTY NAIL, and DIRTY MARTINI, are currently available in paperback, hardcover, and on audio. They'll make you laugh, and then scare your socks off. Please head to your favorite bookstore and buy eleven copies of each for yourself and everyone you know.

Now let's get to the fun stuff:


--BOOKLAUNCH PARTY

I love book parties, especially those that take place in snazzy venues where the food and liquor are free and there are plenty of cool people to talk to.

I'm not having one this year.

However, on the launch date for Fuzzy Navel, July 8th, you're all invited to my CEREBRAL BOOK LAUNCH PARTY!

Instead of a brick and mortar restaurant with an open bar, this party takes place entirely in my mind. There will be celebrities, big surprises, and everyone who attends will win $300 and a Toyota Prius. It's going on from 7pm-9pm, in my head. Please RSVP via telepathy. I hope to see you all there.

Then, after the party, go to a real store and buy my book.


--THE FUZZY NAVEL TOUR

I'll be visiting stores in Illinois, Wisconsin, Indiana, and Michigan. Keep an eye on www.JAKonrath.com for when and where.


--REVIEWER CONTEST

I love being reviewed, whether it's in a newspaper, a newsletter, a listserv, on a website, a blog, MySpace, a bulletin board, an online review site, a bookstore site, etc. People who wrote reviews of DIRTY MARTINI were thanked in the acknowledgements of FUZZY NAVEL. I'm doing the same thing for this book.

Write a review of FUZZY NAVEL and put it someplace where people can read it, and you'll be thanked in the acknowledgments of CHERRY BOMB, coming out next year. Simple as that. Email me a link to your review (if you've already reviewed it, please send me the link again) and you'll be entered in a contest.

Ten lucky winners, drawn at random, will receive free signed stuff. You'll have a choice of any of my previous or future books or anthologies.

One very lucky grand prize winner will get dinner. Yes, I'll actually buy you dinner. Drinks too. The only downside is that I'll be there with you.

So if you want free books, or you want to have me all to yourself for a few hours while I ply you with fine food and drink, then please review Fuzzy Navel.

Oh, and each different place you post the review online counts as a separate contest entry. So if you write one review and post it on your blog, your MySpace page, your Facebook page, Goodreads.com, Shelfari.com, Booksnbytes.com, Amazon.com, BN.com, Borders.com, DorthyL.com, and Yahoo Groups, then that's 11 entries, and 11 chances to win. How badly do you want to eat with me?


--FREE E-BOOKS

Haven't read any of my books yet? Now you can, for free. I have several full length novels and several dozen short stories available as free downloads on JAKonrath.com. Check them out, and keep an eye out for my new website design coming in July.


--MYSPACE

Are we MySpace Best Friends Forever yet? Visit my page at www.MySpace.com/JAKonrath and join my 15,000 other BFFs, each of whom I know by name and stay in constant touch with because they are so very dear to me. I also have a Facebook page, and you can befriend me there as well. Though, in all honesty, the best way to befriend me is by seeing me at a writing conference and handing me a beer.


--SPEAKING ENGAGEMENTS

Are you affiliated with a library, book club, writing group, university, book fair, conference, or convention and would love to have me come speak? Of course you would. And I would love to come. Email me with a request and we can discuss my outrageous fees and unreasonable demands.


--RECENT NEWS

Harry McGlade, Jack's ex-partner, is the star of two novellas. The first, SUCKERS, is co-written with cult horror author Jeff Strand. Jeff's series character Andrew Mayhem (star of three hilariously gruesome books) teams up with Harry, and the jokes fly fast and furious. It's limited to 300 hardcover copies, and a really funny book. Get it before it's gone forever.

Harry is also in LIKE A CHINESE TATTOO, an anthology edited by Bill Breedlove. This story, called THE NECRO FILE, is officially the silliest thing I've ever written. Both of these books are available at www.horror-mall.com. If you're a JA Konrath completist, a Harry McGlade fan, or just want to blow some money on stupid stuff, I encourage you to buy copies of each. But a warning: These aren't for the faint of heart.

I had the pleasure of collaborating with F. Paul Wilson on a story in the upcoming anthology BLOOD LITE, edited by Kevin J. Anderson. Look for it at bookstores everywhere this October.

DIRTY MARTINI was nominated for a Barry Award for best novel.

I wrote a funny werewolf novella for the anthology WOLFSBANE AND MISTLETOE, edited by Charlaine Harris and Toni L.P. Kelner. It's being released in October.

For those of you keeping tabs on what I eat for breakfast, this morning it was Frosted Mini Wheats. Yesterday, eggs and bacon. The day before, Mini Wheats. Tomorrow, I'm planning on Mini Wheats if any are left. If not, fried bologna.

I've collaborated with author Henry Perez on a novella featuring Jack Daniels and his character Alex Chapa (the main character from his upcoming thriller KILLING RED). The story, written for charity, is slated to appear in the upcoming Echelon Press release MISSING, which will debut at Bouchercon in Baltimore.

My blog, A NEWBIE'S GUIDE TO PUBLISHING (jakonrath.blogspot.com) was named one of the Top 101 Websites For Writers by Writer's Digest magazine.

JAKonrath.com is being overhauled with a new look and easier navigation, hopefully by the end of July. It will also include a message board, since I know all of my fans want to be able to interact with each other. All three of you. Expect another email from me when the website relaunches.

The biggest news of all came in the form of an email. Apparently a Nigerian prince has named me as an heir, and is going to deposit 16 million dollars into my bank account as soon as I send him the routing number. I plan on using the money to buy Nebraska, which I'll rename Joebraska and then have a rave party in the largest city, Joemaha. You're all invited.


--BE AFRAID

I've written a book under a pseudonym. It's called AFRAID, and I'm using the pen name Jack Kilborn. It will be available this year in Australia and Great Britain, and next year in the US. I tried my best to create the scariest novel of all time, and by early accounts I've succeeded. The website www.JackKilborn.com is coming soon.


--JACK DANIELS MOVIE UPDATE

Nothing to update, because no one has bought the rights. But if you've got fifty bucks, or even a case of good beer, call me and we'll talk.


--FREEBIES

Free stuff is cool. A few times a year I have a random drawing for free J.A. Konrath merchandise, and everyone on my mailing list is eligible. Five newsletter subscribers have been randomly picked to receive some cool gifts.

The lucky winners this time are:

lisa@tigerluna.com
knelson60@yahoo.com
rona.skene@btinternet.com
dl650@mac.com
kathyfranklin11@comcast.net

Email me to get your swag.


Thanks very much (your name here) for reading this far. Keep an eye on JAKonrath.com for updates and news. See you on the road!

Monday, June 30, 2008

Speak To Me

As a writer, you're the best representative for your work. That means you're going to be meeting people and talking about your work. A lot.

Since Whiskey Sour was published in 2004, I've spoken to tens of thousands of people in the course of visiting more than 1200 bookstores and attending over a hundred library events, conferences, and conventions.

In most cases, the talk is one-on-one, chatting with a bookseller, fan, or potential fan about my work. I've covered pitching and handselling in previous blog entries.

But in some cases---and these cases are becoming more frequent---I'm speaking to groups of people. This requires a different approach.

If you're like most of the world, you fear public speaking. The very thought of getting in front of a group of twenty, eighty, seven hundred people is enough to induce nausea.

I'm here to say: Get over it, you big baby.

Being asked to speak is a golden opportunity to spread your brand, strengthen your name-recognition, and kick-start the almighty word-of-mouth that we writers all crave. But before I get into the things that you need to keep in mind when speaking in public, let's dispel some of those irrational fears.

Dying in front of a crowd isn't dying in real life. Though having a joke bomb is uncomfortable, and looking out over your intended crowd and seeing people sleeping is a huge kick in the ego, neither of those things is fatal to your lifespan, or even your career. Humiliation isn't that big a deal. You're a grown up, and you need to realize that it isn't necessary for everyone to like you. Who really gives a shit what some stranger in the front row thinks of your speech, your book, or you in general? How is their acceptance going to make you a better person? It isn't.

People want you to do well. This isn't high school, where people are forced to be there. When you speak in front of a crowd, these folks came specifically to hear what you have to say. They're either already fans, or they want some information and/or entertainment. They're rooting for you.

People don't care if you bomb. Have you ever seen a really bad speaker? Have you ever watched someone crash and burn in front of an audience? As a result, did you throw fruit, call them names, or try to physically pull them off the podium? No. You tuned them out. That's all. That's the worst that can happen. If you screw the pooch on stage, people tune you out. You should be used to it. Every time you're in public, people tune you out. Malls, traffic, concerts, events, and everywhere people gather, we ignore each other. People ignoring you while you speak should be no more damaging than people ignoring you on the beach, even though their beach blanket is three feet away from yours.

Now that we've established the worst that can happen is boring a few strangers, here are some ways to make sure you don't bore them, but instead thrill them.

1. Know your audience. I've spoken to third graders, high school kids, high school teachers, college students, grad students, newbie writers, professional writers, library patrons, librarians, booksellers, book clubs, and fans of all types. In each case, they had different expectations of what they wanted from me. In every case, my job was to make sure these expectations were exceeded. If you're unsure what a group's expectations are, ask.

2. Prepare. Once you understand what is expected of you, you need to tailor your speech to their needs. The more of your audience you incorporate in your speech, the better their reaction will be. Then practice practice practice.

3. Act and react. A speech isn't a monologue. It's a dialog, with you doing most of the talking. You need to keep an eye on your audience, and make this an interaction. People tend to dislike being lectured to. But they can be made to feel included by simple things such as eye contact, asking questions, and your responses to their reactions. You aren't talking to an empty room. And audience is an organism that needs care and feeding. DO NOT read directly from your notes, or recite memorized passages. Communication is a two way street.

4. Evolve. If you're a Marx Brothers fan (and you should be) you may have heard that the best bits from some of their most popular movies were refined by performing them in front of audiences. They would change lines from town to town to figure out which got the biggest laugh. As you speak in front of more and more groups, you'll discover what works and what doesn't. Keep what works. Hone what doesn't until it works too.

5. Watch yourself. It's good to encourage feedback at the end of any speech in the form of Q & A, or by simply asking the person who invited you to speak how you did. But chances are you can be lied to, and told you were better than you actually were. If possible, record your performance and watch it later. You'll learn more from that than anything else, by far.


Here are some quickie Dos and Don'ts for public speakers.

DO introduce yourself to members of the audience beforehand. A smile and a handshake helps get them on your side before you go on stage.

DO make sure you stay within the time limit, while still leaving room for questions at the end.

DON'T use speech hesitations like "uh" and "um." It's annoying and unprofessional.

DO use note cards so you keep with your agenda, but don't read from the note cards.

DO thank the audience at the beginning and ending of every speech.

DO stick around after the speech and make yourself available for extra questions, comments, and feedback.

DON'T be a jerk. Ever. Maybe travel was hellish, and you got half the crowd you'd expected, but always remain upbeat, gracious, and professional. One speech leads to another, and even speaking to a crowd of two people can result in future opportunities.

DO dress for success.

DO give your audience a way to get in touch with you after you leave. Mentioning your website is essential.

DON'T oversell your wares. Sure, you want people to buy your books. But this isn't a commercial for them. People want information and entertainment, no ads.

DO have water nearby if your mouth gets dry. But don't drink so much during a long speech that you fill your bladder.

DO ask if a bookseller will be at the event to sell your books. If not, ask if you can bring your own.

Finally, as more speaking engagements are offered to you, you'll find that you have to set some rates. When you're just getting started, at the very least you can still ask to be compensated for travel expenses. As you become sought after, what you charge is up to you. My current rates are between $300 and $2500 per event, depending on proximity and what is expected of me. If you're unsure of what to request, offer to take an average of what they paid their last three speakers. But always make damn sure they get their money's worth.

Monday, June 16, 2008

Stealing

If you've ever stolen anything, raise your hand.

I'm typing one-handed right now.

Yes, I'm a thief. Me and millions of other people worldwide all share the same particular brand of larceny.

We download stuff for free.

Now let's get the legal argument out of the way right now. Copying media, whether it is burning a CD you got from the library, lending your mom your VHS recordings of House, borrowing your friend's Microsoft Office key, or downloading JA Konrath's audiobook version of Bloody Mary on Demonoid.com, all of that is stealing. You do it, you break the law.

Now that we're clear that anything you get for free that normally costs money is stealing, we can (if we desire) approach the moral argument. Is it stealing if there is no actual theft of property?

On one hand, digital media is a bunch of 1s and 0s, which can freely be duplicated and distributed. On the other hand, the originator of the material deserves to be compensated for her efforts.

Morality isn't black and white. Never has been. History has shown that morals are dictated by the majority of any given population at any given time.

Now, in the age of Internet and digital copies, more and more people are sharing data. Movies, video games, computer programs, TV shows, music.

And books.

Books have two main digital formats, e-books and audiobooks. And if you go to the usual places, you will find both formats being shared in substantial, growing numbers.

Chances are, if you're published on audio or as an e-book, you're being stolen.

Usenet is a huge, untrackable source of this piracy, to the tune of 1.8 billion downloads a day. Yeah, I said billion.

Among the top 200 visited websites on the Internet are Rapidshare.com, Megaupload.com, Badongo.com, Mininova.com, Mediafire.com, ThePirateBay.org, ZShare.net, 4Shared.com, IsoHunt.com, Easy-Share.com, Torrentz.com, and FileFactory.com. These are file sharing sites, either using Bit Torrent technology or password-protected file lockers. They're getting millions of hits a day.

Other p2p sites include Kazaa, Limewire, eMule, Gnutella, Kademlia, Megaupload, Overnet, FastTrack, and Ares Galaxy, while other bit torrent sites include BTjunkie, isoHunt, myBittorrent, Torrentz, Suprnova, and Jamendo.

At any given minute, tens of millions of pieces of digital media are being stolen.

And I'm okay with that.

I've long been a proponent of the "give it away for free" school of thought.

I want fans. I find fans in libraries, where 300 people can read my book with me earning no more than the original $3.00 royalty on the hardcover sale. Why wouldn't I want to reach 1000s of people?

"But," the naysayers yell, "you own the copyright. You should be the one to decide who gets your books. I should be allowed make that decision for myself."

Well, go ahead. Make your decision. Then decide what you're going to do when you discover people are stealing your work anyway.

Copyright isn't enforceable in a digital world. Digital media wants to be free. You can object legally, morally, spiritually, however you want to. People are still going to trade and copy your work, and you aren't going to be paid for it.

Changing public opinion isn't an option. People are going to keep sharing files and downloading content for free. No public awareness campaign, stiffer laws, or tougher media encryption is going to change that. People who would never take a grape from a grocery store have no difficulty at all downloading the entire discography of They Might Be Giants on a file sharing network.

So let's take an unofficial poll, to which you can respond anonymously.

What is your definition of stealing, and have you ever stolen digital media?

Talk to me, you thieving little vixens.

Monday, June 02, 2008

Risky Business

Let's talk about risk.

According to the dictionary, risk is the quantifiable likelihood of loss or less than expected returns.

Many activities have some sort of risk associated with them. Travel. Sex. Sports. Even eating, though the risk may be long-term.

If you look up stats on car accidents, or heart attacks, you might wonder why we still speed or eat french fries, because the risk is great.

The answer is that we weigh the benefits of these activities against the risk, and judge them worth doing anyway. So we dive 100mph while eating a gordito, because the odds are in our favor that we won't have a burnout and then v-fib.

Gambling may be the most calculated, and the most honest, risk we expose ourselves to. The rewards and risks, and the odds for both, are all laid out for us.

But our careers, on the other hand, are places where we tend to minimize risk as much as possible. We feel fortunate to be employed, and much of what we do is geared toward making sure we stay employed. Since our families are often tied in with our jobs, we can put up with a lot of crap at work in order to make sure the people we love have enough money, food, clothing, shelter, and XBOX 360 games in order to be happy.

When your job is one that involves a great deal of luck (you knew I'd get to publishing, right?) and you've worked very hard to be published, the last thing you want to do is rock the boat and lose your place in line.

Writers are conditioned to be grateful. We should be grateful---more people make their livings playing major league baseball than writing fiction. But that doesn't mean we should devalue ourselves.

I've always been about making money for my publisher. I feel a writing contract is a partnership, and if one partner is making money, so is the other.

But what if your partner isn't doing all they can, or should, be doing? You're doing your best. Writing good books. Promoting like crazy. Making money. But rather than try to grow, your partner is content with how things are. And your partner assumes that you're content as well, because you're damn lucky to be published in the first place.

I feel this situation is a problem. Perhaps not for all writers. Some may be happy with where they're at, and content to ride the status quo. Other writers, however, feel frustrated and trapped, because leaving their publisher and/or agent to try and go elsewhere involves a great deal of risk.

Is a bird in the hand is worth two in the bush if the bird is crapping all over your wrist?

One of my many core beliefs is that we should die regretting the things we haven't done, not the things we've done. Making a mistake is better than doing nothing at all.

Yes, walking away from an agent or publisher is hard. After all, they believed in you. Gave you a chance. Made you some money. You like them, and they like you. And if you leave them, you may wind up worse off.

But writing is a business, and the most successful business people take risks. That's just the way it goes. You have to be willing to lose big in order to win big.

How do you know it's time to part ways with your business partners? Here are a few signs.

You aren't getting feedback. If your agent/editor doesn't reply to your concerns in a timely, efficient manner, you aren't high on their priority list. Why should they be high on yours?

You're being handled. If you're treated like child, patronized, condescended to, then this isn't a good relationship. Ditto if you're shuffled off to underlings.

You have different plans for your future. This is a big one. If you want to go somewhere, and they want you to go somewhere else, how hard are they going to work to get you where you want to be? Even if you both want to get to the same place, do you agree on how to get there?

You aren't growing. Look inward. Are you doing all you can to grow? Are the people who are supposed to help you to grow actually helping you, or hindering you?

You want more money. Face it, we all want more money. But you can't ask for it politely. You have to demand it, and go elsewhere if you don't get it. But you will never win a negotiation if you aren't willing to walk away. Is your agent willing to play hardball, even if she loses? Is your publisher so committed to your success that they're willing to make a substantial investment in your future?

You aren't happy. This is ultimately the only thing that counts. Playing he said/she said doesn't do anyone any good. You need to take a close look at your professional relationships, weigh the good against the bad, and decide if you want to stick around.

But that's the thing. It's YOUR decision. It's YOUR career. Yes, other people are helping you make money, but you're helping them as well. Your books, both past and future, are a commodity.

Commodities are traded, bought, and sold, all the time. They change hands. Many hands.

Look closely at your career. Is it time for you to change hands too?