Planting the seed isn't enough to ensure it grows.
Plants need attention. Water. Sunlight. Pruning. Fertilizer. Insecticide.
Planting is tough. But the work doesn't end there.
Maintenance and upkeep is a never-ending process.
Which brings us to one of my Achilles heels. And perhaps one of yours as well.
I'm great at planting. Maintaining, not so much.
For those who haven't caught the obvious analogy to marketing yet, let me drive the point home.
If you want to sell books by using the Internet, maintenance is essential.
When was the last time you updated your website?
When was the last time you blogged?
Friended people on MySpace, Facebook, Shelfari, or Goodreads?
Participated in a forum?
Having an online presence doesn't mean building it and the forgetting it. It means constant upkeep, diligent attention to what visitors want, and an ongoing addition of quality content.
You can't ever rest on your laurels.
I've been buried in writing for the past few weeks. Which is great--I'm lucky to have contracts and deadlines. But this isn't an excuse for lapsing on my net maintenance.
A good website or blog will keep attracting new visitors.
But new content is what keeps visitors coming back.
Don't forget your site maintenance. You worked too hard planting the seed to let it die.
Now stop screwing around on my blog and go tend to your garden.